Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Domino's Pizza performance in the Brazil and how they change over time
See what factors influence Domino's Pizza performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Brazil
An analysis of Domino's Pizza' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Domino's Pizza in Brazil holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference relative to competitors like Croma Burguers, Hunoo Santos, S.A Casa do Sushi, Hunoo Osasco, KFC, and Sodiê Doces which are in the same percentile range.
Customer satisfaction (CSAT) is crucial as it reflects customer loyalty and impacts brand reputation and repeat business.
Domino's Pizza in Brazil has an overall CSAT of 51%, a decrease of 12.4 percentage points year-over-year. CSAT varies by region, with the South Region having the highest CSAT (64%) and the Southeast Region the lowest (46%). This suggests regional differences in customer experience.
Average check (Avg Check) indicates the average amount customers spend per order, influencing revenue and profitability.
The overall average check for Domino's Pizza in Brazil is 64.3 BRL, a 2.2% increase year-over-year. The North Region has the highest average check (68.7 BRL), while the South Region has the lowest (58.9 BRL), indicating regional variations in spending habits.
Number of outlets reflects brand's reach and market presence, influencing accessibility and brand awareness.
Domino's Pizza in Brazil has the most outlets in the Southeast Region (133), followed by the Northeast Region (44). The North Region has the fewest outlets (16). This distribution indicates a concentration of outlets in more densely populated regions.
Identifying key competitors is vital for strategic positioning and understanding the competitive landscape.
The top competitors for Domino's Pizza in Brazil, based on cross-visitation, are McDonald's (10.97%), Burger King (6.62%), Outback Steakhouse (3.27%), Subway (2.43%), and Coco Bambu (2.35%). This indicates that customers who visit Domino's also frequent these brands.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours to improve customer experience.
Traffic workload for Domino's Pizza in Brazil peaks between 17:00 and 22:00, with the highest traffic around 20:00. This suggests that Domino's experiences the most demand during dinner hours, requiring adequate staffing during this period.
Understanding consumer demographics allows for targeted marketing and tailored product offerings.
Domino's Pizza in Brazil shows high affinity with women (index 73) and especially men (index 123). Generational analysis reveals high affinity among Gen X (107) and Gen Y (123). Gen Z shows affinity below average (24).