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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Oman and how they change over time
See what factors influence Domino's Pizza performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of Domino's Pizza' competitors in the Oman
An analysis of Domino's Pizza' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance reveals Domino's competitive strength and customer preference. It shows its share of foot traffic in the Cafe & Restaurants industry.
Domino's Pizza in Oman holds a leading position with a market performance percentile of 98, placing it in the top 2% of brands. This indicates strong customer preference. Performance peers within the same percentile range include Fattayer Express فطاير اكسبرس, مطعم ريدان المعبيلة Rydan Restaurant almabilah, Rydan Restaurant, Baba Salem Restaurant, فروج ابو العبد المعبيلة, and Marmara Al Turkey restaurant.
Customer Satisfaction (CSAT) indicates brand perception. Tracking CSAT helps identify areas for improvement to boost loyalty and brand equity.
Domino's Pizza's overall CSAT in Oman is 59%, a decrease of 15.7 percentage points year-over-year. CSAT in Muscat Governorate is 50%, a decrease of 26.9 percentage points. The dynamic CSAT data shows a consistent value of 53.33% across May-July 2025.
Average Check reflects spending per order. Analyzing it helps understand customer purchasing behavior and identify revenue growth opportunities.
The overall Average Check for Domino's Pizza in Oman is 4.3 OMR, up 9.6% year-over-year. In Muscat Governorate, the Average Check is 3.2 OMR, showing no growth. Dynamic data shows average check fluctuating from 4.17 OMR to 5.21 OMR.
Number of Outlets indicates market presence and reach. Tracking outlet distribution informs expansion strategies and market penetration efforts.
Domino's Pizza has 10 outlets in Muscat Governorate, 4 in Al Batinah North, 2 in Dhofar, and 1 each in Ash Sharqiyah North and Ad Dakhiliyah. This indicates a strong presence in Muscat and a moderate presence in other governorates.
Competitor analysis informs strategic positioning. Knowing who customers also visit reveals direct competitors and opportunities to differentiate.
Domino's Pizza customers in Oman also frequently visit Italian Barrista Cafe ايطاليا باريستا كافيه (20.37%), KFC (14.81%), Tea Time (7.41%), Pizza Hut (7.41%), and McDonald's (7.41%). This shows a blend of local cafe and international fast-food competitors.
Traffic Workload highlights peak hours. Understanding traffic patterns optimizes staffing and resource allocation to improve service efficiency.
Domino's Pizza in Oman experiences peak traffic between 10 AM and 10 PM, with the highest workload occurring from 6 PM to 9 PM (52.08% to 64.61%). Traffic is minimal between midnight and 9 AM.
Consumer Segments guide targeted marketing. Gender and Generation insights allow for tailored campaigns that resonate with specific consumer groups.
Domino's Pizza consumers are 119% men, indicating that men are overrepresented. For Generation Y (Gen Y), the affinity index is 69, indicating under-representation compared to average consumers.