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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dog King performance in the Brazil and how they change over time
See what factors influence Dog King performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dog King' competitors in the Brazil
An analysis of Dog King' competitors in the Brazil
In Cafés & Restaurants
·Jul – Sep 25
Dog King is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dog King's market performance is at the 45th percentile in Brazil's Cafe & Restaurants industry, indicating a below average/lagging position. This means that Dog King captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Farofa Churrascaria, Okaya Sushi Santos, Estância Caipira, Restaurante, Lanches, and Satoshy Sushi Bar.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with increased loyalty and positive word-of-mouth referrals.
Dog King's overall CSAT is 86%, a significant 12.6 percentage point increase year-over-year, indicating improved customer happiness. The Southeast Region shows the highest CSAT at 95%, while the South Region has a CSAT of 85%. This suggests that customers are generally very satisfied, with the Southeast Region showing particularly strong positive sentiment.
Average check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Dog King's overall average check is 50.6 BRL, a slight decrease of 0.3% year-over-year. The South Region has a higher average check of 52.2 BRL, while the Southeast Region's average check is 46.7 BRL. This indicates a minor decline in customer spending compared to the previous year.
Outlet count indicates brand reach. A larger number of outlets can lead to greater market presence and accessibility for customers.
Dog King has 39 outlets in the South Region, 11 in the Southeast Region, and 2 in the Central-West Region. The South Region accounts for the majority of Dog King's outlets, indicating a strong presence in that area.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine marketing and customer acquisition strategies.
Dog King's top competitors based on cross-visitation are Burger King (7.14%), McDonald's (5.71%), Habib's (2.14%), Gela Boca (2.14%), and Coco Bambu (1.43%). This indicates that customers who visit Dog King also frequently visit Burger King and McDonald's.
Traffic workload shows peak hours. Understanding traffic patterns helps optimize staffing and resource allocation for better customer service.
Dog King experiences peak traffic workload between 17:00 and 22:00, with the highest traffic at 20:00 (61.80%). Traffic is minimal between 0:00 and 9:00. This highlights the need for increased staffing and resources during evening hours.
Consumer segments inform targeted marketing. Understanding demographics helps tailor campaigns for maximum impact and customer engagement.
Dog King's customer base shows a high affinity towards women (82%) and men (118%). Gen Y shows a very high affinity (172%). This suggests that Dog King is particularly appealing to Gen Y consumers.