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Managing Partner, Global Business Development
See what factors influence Gela Boca performance in the Brazil and how they change over time
See what factors influence Gela Boca performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Gela Boca' competitors in the Brazil
An analysis of Gela Boca' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gela Boca is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
Gela Boca holds a leading market position in Brazil's Cafe & Restaurants sector with a percentile of 99, indicating it's in the top 1% of brands. This high percentile signifies strong brand preference and competitive advantage. Performance peers within the same percentile range include OUE Sushi, Galeto Sat's, OX, Farro, Di Roma Pizza, and Sal e Brasa.
Customer Satisfaction (CSAT) measures how well a brand's products/services meet expectations. It is a key indicator of loyalty and business performance.
Gela Boca's overall CSAT is 93%, a slight decrease of 0.5 percentage points year-over-year. Regional CSAT varies, with the South Region at 95% and the Central-West and Southeast Regions both at 90%. The Central-West Region shows significant growth of 6.1 percentage points. The trend over the reporting period remains high, indicating strong customer satisfaction.
Tracking Number of Outlets indicates brand reach and expansion strategy, crucial for assessing market presence in the Cafe & Restaurants industry.
Gela Boca has a total of 142 outlets in Brazil. The majority are located in the South Region (102 outlets), followed by the Southeast (21 outlets) and Central-West (18 outlets) Regions. The Northeast Region has a minimal presence with only 1 outlet. This distribution indicates a concentration in the South Region.
Identifying Competitors through cross-visitation patterns helps understand customer choices and competitive landscape within the Cafe & Restaurants market.
McDonald's and Burger King are the top competitors for Gela Boca, with cross-visitation rates of 9.77% and 5.68% respectively. Other competitors include Coco Bambu (3.02%), Outback Steakhouse (2.13%), and Pizzaria (1.60%). This indicates that Gela Boca's customers also frequent major fast-food chains.
Analyzing Traffic Workload by hours reveals peak business times, crucial for optimizing staffing and resource allocation in the Cafe & Restaurants industry.
Gela Boca experiences peak traffic between 14:00 and 17:00, with the highest workload at 16:00 (50.60%). Traffic gradually increases from 9:00, peaks in the afternoon, and declines significantly after 21:00. This suggests the brand is most popular during afternoon and early evening hours.
Understanding Consumer Segments by gender and generation enables targeted marketing, improving engagement and brand relevance in the Cafe & Restaurants market.
Women show a higher affinity (Index 105) towards Gela Boca compared to the average consumer. Men are slightly under-indexed (Index 96). Gen Z shows very high affinity (Index 209), Gen Y is around average (Index 93), and Gen X are under-indexed (Index 58), indicating a strong preference for Gela Boca among younger consumers, especially Gen Z.