Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Debonairs Pizza performance in the Zambia and how they change over time
See what factors influence Debonairs Pizza performance in the Zambia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Debonairs Pizza' competitors in the Zambia
An analysis of Debonairs Pizza' competitors in the Zambia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Debonairs Pizza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference versus competitors, crucial for strategic decision-making and growth initiatives.
Debonairs Pizza holds a leading market performance percentile of 99 in Zambia's Cafe & Restaurants industry. This signifies a strong competitive position, indicating higher customer preference. Peers like KFC, Steers, Hungry Lion, Nawab's Kitchen, Nando's, and Fox & hound makeni mall share this leading position (>=90 percentile).
Customer satisfaction reflects loyalty and brand perception. Monitoring CSAT helps identify areas for improvement and strengthens customer relationships.
Debonairs Pizza exhibits strong customer satisfaction in Zambia, with an overall CSAT of 99%, a 4.1 percentage point increase year-over-year. Copperbelt and Lusaka Provinces show 99% CSAT with increases, while North-Western and Central Provinces show 96% and 86% CSAT respectively, with decreases. This indicates generally high customer happiness, though attention is needed in Central Province.
Outlet numbers signal brand presence and market coverage. Expansion indicates growth, while distribution impacts accessibility and revenue.
Debonairs Pizza has a total of 40 outlets in Zambia. Lusaka Province has the most outlets (27), indicating a strong presence there. Copperbelt Province has 7, Southern Province 3, Central Province 2, and North-Western Province 1. This distribution shows where expansion may be more viable.
Competitor analysis reveals the competitive landscape. It identifies direct rivals and helps in benchmarking performance and strategies.
Debonairs Pizza's top competitors in Zambia, based on customer cross-visitation, are Hungry Lion (24.39%), Steers (18.29%), Nando's (10.98%), KFC (9.76%), and RocoMamas (8.54%). Customers of Debonairs also frequently visit these competitors, indicating shared customer preferences in Cafe & Restaurants.
Understanding traffic patterns by hour optimizes staffing, marketing, and resource allocation to match customer demand effectively.
Debonairs Pizza in Zambia experiences peak traffic workload between 8:00 and 21:00, with the highest workload at 17:00. This highlights the need for increased staffing and resources during these hours to accommodate customer demand. There is the lowest workload at 01:00, 02:00, 03:00, 04:00, 05:00 and 06:00.
Understanding consumer segments informs targeted marketing strategies, tailoring products and messaging to specific demographics for maximum impact.
Debonairs Pizza's consumer base in Zambia shows a higher affinity among women (120 index) and Gen X (182 index), and Gen Z (272 index) indicating these segments are strongly represented. Men show a lower affinity (92 index), as does Gen Y (45 index). Marketing can be tailored to these demographic preferences.