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Managing Partner, Global Business Development
See what factors influence Nando's performance in the Zambia and how they change over time
See what factors influence Nando's performance in the Zambia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nando's' competitors in the Zambia
An analysis of Nando's' competitors in the Zambia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Nando's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference within the industry.
Nando's is a leading brand with a market performance percentile of 99 in Zambia. This indicates a strong market position. Performance peers include Fox & hound makeni mall, Nawab's Kitchen, Hungry Lion, La Piazzetta, Steers, Copper Pot Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting business growth and long-term sustainability.
Nando's has an overall customer satisfaction of 85%, up by 6.5 percentage points year-over-year. Lusaka Province shows 83% satisfaction with a 6.9pp increase, while Copperbelt Province has 89% but decreased by 5.5pp. CSAT peaked in June.
Outlet count indicates brand reach and market coverage, affecting accessibility and revenue potential.
Nando's has 8 outlets in Lusaka Province and 4 in Copperbelt Province. This shows greater coverage in Lusaka Province, indicating a potentially stronger presence and customer accessibility in that region.
Competitive analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
Nando's top competitors by cross-visitation are Hungry Lion (27.06%), KFC (16.47%), Debonairs Pizza (10.59%), RocoMamas (10.59%), and Cremosa Restaurant (8.24%). This reveals shared customer bases with these brands.
Traffic workload patterns help optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Traffic workload peaks between 10:00 and 21:00, with the highest traffic around 19:00 (65.88%). Lowest traffic is between 0:00 and 9:00. Nando's should optimize staffing during peak hours.
Understanding consumer segments allows for targeted marketing, improving engagement and maximizing ROI.
Women (93) are highly represented within Nando's customer base, slightly less than the average consumer. Men (103) are over-indexed. Gen X (242) shows significantly higher affinity compared to Gen Y (60).