Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Nando's performance in the Zambia and how they change over time
See what factors influence Nando's performance in the Zambia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Nando's' competitors in the Zambia
An analysis of Nando's' competitors in the Zambia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Nando's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nando's holds a market performance percentile of 58 in Zambia's Cafe & Restaurants industry, indicating an average/above average market standing. This suggests a moderate level of customer preference compared to its peers. Performance peers in the same or adjacent percentile range include The Rustic and Grandaddy’s Shoka Nyama.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Nando's in Zambia boasts an overall CSAT of 84%, a 7.1 percentage point increase year-over-year, indicating improved customer happiness. Lusaka Province shows a high CSAT of 88% with a 12 percentage point increase, while Copperbelt Province has a CSAT of 79% with a 13 percentage point decrease.
Outlet count indicates brand reach and market presence. Expansion strategies rely on understanding outlet distribution and performance across different regions.
Nando's has 10 outlets in Lusaka Province and 4 in Copperbelt Province, reflecting a stronger presence in Lusaka. This distribution highlights key operational areas within Zambia.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Hungry Lion (30.77%) and KFC (18.46%) are the top competitors for Nando's in Zambia, based on cross-visitation data. Panarottis, Debonairs Pizza and RocoMamas also compete for Nando's customers.
Traffic workload by hour reveals peak operational times. Optimizing staffing and resources during these periods enhances customer service and efficiency.
Nando's in Zambia experiences peak traffic workload between 10:00 and 21:00, with the highest activity around 19:00. Minimal traffic occurs between 0:00 and 9:00, indicating optimal hours for resource allocation.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with specific demographics.
Nando's customer base in Zambia shows a high affinity with women (91) and men (106). Gen X (169) shows a high affinity, while Gen Y (96) is slightly under-indexed.