Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Day Light Salads performance in the Mexico and how they change over time
See what factors influence Day Light Salads performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Day Light Salads' competitors in the Mexico
An analysis of Day Light Salads' competitors in the Mexico
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Day Light Salads holds a leading position in Mexico's Cafe & Restaurants industry with a market performance percentile of 99. This indicates it captures a significant portion of customer traffic. Performance peers within a similar range include Siembra Comedor, Cafe Providencia, Tacos Los Güeros, Taqueria, La Zarza, and el zarzo restaurante, signaling a competitive peer group.
Customer satisfaction is vital, reflecting customer loyalty and directly impacting brand reputation and revenue growth.
Day Light Salads' overall customer satisfaction (CSAT) is 86%, with a notable decrease of 8.2 percentage points year-over-year. In the State of Mexico, CSAT is slightly higher at 89%, but also shows a decrease of 6.4 percentage points. The CSAT was unstable in the period from May to July 2025 with the highest value in July(95%).
Number of outlets signifies brand reach and market presence, influencing accessibility and overall revenue potential.
Day Light Salads has a total of 10 outlets in Mexico. The majority (5) are located in the State of Mexico, followed by San Luis Potosí (2), and Guanajuato, Querétaro, and Morelos each with 1 outlet. This distribution highlights the brand's stronger presence in the State of Mexico.
Competitor analysis is key for strategic positioning, revealing direct rivals and opportunities for differentiation and market share growth.
Day Light Salads' top competitor is Toks, with 17.39% of Day Light Salads' customers also visiting Toks. Other competitors include La Quinta creperie, Nutrisa, Dolphy, and Yoko Ramen Nápoles, each with 4.35% cross-visitation. This indicates shared customer preferences and potential for targeted marketing strategies.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Day Light Salads experiences peak traffic workload between 11 AM and 8 PM, with the highest workload occurring at 4 PM (60.11%). There is no traffic from 9 PM to 10 AM. This information can guide staffing and promotional strategies to maximize efficiency and customer satisfaction during peak times.
Consumer segmentation allows targeted marketing, tailoring strategies to specific demographics and maximizing engagement and ROI.
Women has a high affinity (130) for Day Light Salads, indicating they are overrepresented among customers, while Men segment is under-indexed (78). Gen Z segment shows very high affinity to brand, while Gen Y consumers are underrepresented, showing possible brand affinity shift in younger generations.
