Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dairy Queen performance in the Panama and how they change over time
See what factors influence Dairy Queen performance in the Panama and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the Panama
An analysis of Dairy Queen' competitors in the Panama
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dairy Queen is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Dairy Queen's market performance in Panama is in the top 3% (97th percentile), indicating a leading position. This means Dairy Queen captures a significant portion of customer traffic compared to its peers. Performance peers in same range: A LA CHINGADAPTY, Starbucks, Michael's Restaurant, Mahalo Cocina y Jardin, Oh-toro Ramen & Sushi, Ahumadospty.
Customer satisfaction (CSAT) reflects how happy customers are. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Dairy Queen's overall customer satisfaction in Panama is 75%, a decrease of 13.9 percentage points year-over-year. Panamá Province shows a CSAT of 70% with a decrease of 20.9 percentage points. There may be an opportunity to improve customer experience.
Number of outlets indicates the brand's reach and presence. A larger outlet count can lead to greater market penetration and brand visibility.
Dairy Queen has 23 outlets in Panama, with 14 located in Panamá Province, 3 in Panamá Oeste, 2 in Colón, and 1 each in Chiriquí, Herrera, Coclé, and Veraguas. Most outlets are concentrated in Panamá Province.
Competitor analysis shows which brands customers also visit, helping to understand the competitive landscape and cross-visitation patterns.
Dairy Queen's top competitors in Panama based on customer cross-visitation are McDonald's (41.51%), KFC (20.75%), Pío Pío (16.98%), Nacionsushi (16.98%), and Subway (13.21%). These brands capture some of Dairy Queen's customer base.
Traffic workload by hours uncovers peak times, allowing for optimized staffing and resource allocation to meet customer demand effectively.
Dairy Queen experiences peak traffic in Panama between 4:00 PM and 6:00 PM (hod 16-18), with highest traffic around 6:00 PM (hod 18). Traffic starts increasing significantly from 10:00 AM (hod 10).
Understanding consumer segments informs targeted marketing. Gender and generation affinity reveals who is most engaged with the brand.
Women show an affinity index of 71, which is under-indexed for Dairy Queen. Men show an affinity index of 120, suggesting a high affinity. Gen X shows an affinity index of 165, indicating high affinity. Gen Y is slightly under-indexed with a value of 94.