Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cousins Subs performance in the United States and how they change over time
See what factors influence Cousins Subs performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cousins Subs' competitors in the United States
An analysis of Cousins Subs' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cousins Subs is in the lower 39% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Cousins Subs has a market performance of 39%, placing it in the below average/lagging tier. This indicates a need to improve its market standing relative to competitors like Original ChopShop, Waffle Love, Truluck's, Rumi's Kitchen, RipTydz, and Fluffy Fluffy.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Cousins Subs' overall CSAT is 66%, a 9.4 percentage point increase year-over-year. Indiana shows 70% satisfaction with a 0.9 percentage point increase, while Wisconsin has 65% satisfaction with a 10.6 percentage point increase.
Average check reflects spending per customer, crucial for revenue optimization and understanding customer purchase behavior.
The overall average check for Cousins Subs is $17.00, a 1.5% decrease year-over-year. Wisconsin has an average check of $17.20, while Indiana's average check is $14.20. There was no growth in average check in either state.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Cousins Subs has 96 outlets in Wisconsin, 3 in Indiana, and 2 in Illinois. Wisconsin accounts for the vast majority of the brand's presence, indicating a strong regional concentration.
Identifying top competitors by cross-visitation reveals direct rivals and shared customer base for strategic positioning.
Cousins Subs' top competitors based on customer cross-visitation are McDonald's (19.76%), Culver's (16.99%), Taco Bell (9.49%), Arby's (7.91%), and Starbucks (7.51%). This highlights the competitive landscape in the cafe and restaurant sector.
Traffic workload by hour reveals peak times, enabling optimized staffing and resource allocation for customer satisfaction.
Cousins Subs experiences peak traffic between 10 AM and 6 PM, with the highest workload at 12 PM (69.81%). Traffic is minimal during early morning hours, indicating operational adjustments may be needed.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women are overrepresented (88%) among Cousins Subs customers, while men are underrepresented (112%). Gen X is overrepresented (113%), while Gen Y (91%) and Gen Z (98%) are slightly underrepresented.