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Managing Partner, Global Business Development
See what factors influence Cousins Subs performance in the United States and how they change over time
See what factors influence Cousins Subs performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Cousins Subs' competitors in the United States
An analysis of Cousins Subs' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cousins Subs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, showing brand's share of foot traffic in the industry.
Cousins Subs' market performance is in the top 1% nationwide, positioning it as a leading brand. This high percentile indicates a strong competitive standing relative to peers like Bag O'Crab, Million's Crab, Avocado Theory, Collins Quarter, Crema Gourmet Espresso Bar, and Wicked Tuna, all within a similar range.
CSAT reflects customer loyalty, influencing brand reputation and repeat business, guiding improvements in service and product quality.
Cousins Subs' overall customer satisfaction (CSAT) is 62%, a 7.3 percentage point increase year-over-year. Wisconsin shows a CSAT of 61% with an 8.8 percentage point increase, while Indiana shows 64% with an 8.3 percentage point decrease. Recent CSAT trended from 60.24% to 59.13%.
Average check reflects spending per customer, impacting revenue and profitability, and informs pricing and promotional strategies.
The overall average check for Cousins Subs is $17.10, a 3.2% increase year-over-year. Wisconsin's average check is $17.30, while Indiana's is $12.90. Recent average check trended from $16.53 to $18.64, indicating potential revenue growth.
Competitor analysis reveals market landscape, informing strategic positioning, identifying opportunities, and maintaining competitive edge.
McDonald's (18.21%), Culver's (16.72%), Arby's (8.36%), Taco Bell (7.46%), and Starbucks (5.97%) are the top brands also visited by Cousins Subs' customers. These cross-visitation rates provide insights into shared customer preferences.
Analyzing consumer segments enables targeted marketing, tailoring strategies to specific demographics for enhanced engagement and ROI.
Women show a high affinity (92) towards Cousins Subs, while men are over-represented with an affinity index of 108. Gen X exhibits a high affinity (134), whereas Gen Y (86) and Gen Z (93) are under-indexed. These insights inform targeted marketing.