Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cookie Co performance in the United States and how they change over time
See what factors influence Cookie Co performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cookie Co' competitors in the United States
An analysis of Cookie Co' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cookie Co is in the lower 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cookie Co is in the lower 16% of brands, indicating a critically low market performance. This means Cookie Co captures significantly less foot traffic compared to its competitors. Performance peers in the same range include Haruko Craft Ramen & Umi Tea, That Burger Place, El Rancho Viejo, Rochetto's Pizzeria, Heart & Seoul Cafe, and Sweet Onion.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Monitoring CSAT helps identify areas for improvement.
Cookie Co's overall CSAT is 80%, a decrease of 9.2 percentage points year-over-year, indicating a decline in customer satisfaction. Arizona shows a CSAT of 82% with a decrease of 12.3 percentage points, while California has a CSAT of 62% with a decrease of 2.9 percentage points. This suggests a need to address customer concerns, particularly in Arizona.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess growth and geographic performance.
Cookie Co has 7 outlets in California, 3 in Idaho, 2 in Arizona, and 1 each in North Carolina, South Dakota, and Tennessee. California represents the largest market for Cookie Co, while other states have a smaller presence. This distribution highlights key areas of operation.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts.
Cookie Co's top competitors based on cross-visitation are McDonald's (18.75%), Popeyes Louisiana Kitchen (12.5%), Jack in the Box (12.5%), Taco Bell (12.5%), and Carl's Jr. (6.25%). This indicates that customers who visit Cookie Co also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Cookie Co experiences peak traffic between 10 AM and 7 PM, with the highest workload at 57% at 5 PM. There is no traffic between 9 PM and 7 AM. This data suggests the need for optimized staffing and resource allocation during peak hours to ensure efficient service.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and ROI.
Women are overrepresented among Cookie Co's consumers, with an affinity index of 128, while men are underrepresented at 73. Gen Y has an affinity index of 201, indicating a high affinity. This suggests that Cookie Co resonates strongly with Gen Y consumers.