Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Common Grounds performance in the United States and how they change over time
See what factors influence Common Grounds performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Common Grounds is in the lower 19% of brands
Sample of brands in the same percentile
An analysis of Common Grounds' competitors in the United States
An analysis of Common Grounds' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Common Grounds' market performance is in the lower 19% percentile, indicating a critically low market standing. This means the brand captures significantly less foot traffic compared to its competitors. Performance peers in the same percentile range include Belew's Dairy Bar, Gursha Eats, Samosa Paradise, Tokyo Tower Japanese Sushi, Chinese Cuisine & Asian Fusion - Salt Lake City (SLC), KJs Pizza, and Julio's Mexican Grill.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT generally correlates with better business outcomes.
Common Grounds' overall customer satisfaction is 70%, a decrease of 10 percentage points year-over-year. South Dakota shows the highest CSAT at 76%, but with a significant decrease of 19 percentage points. Illinois has a CSAT of 73% with a decrease of 27.3 percentage points. Connecticut has the lowest CSAT at 64%, with a decrease of 5.1 percentage points. This indicates a decline in customer happiness across all reported states.
Outlet count indicates brand reach and growth. Tracking this KPI helps assess market penetration and expansion effectiveness across different regions.
Common Grounds has 6 outlets in Connecticut, and 1 outlet each in Texas, South Dakota, and Illinois. Connecticut accounts for the majority of the brand's presence. There is no growth data available.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to enhance competitive positioning and attract more customers.
The top competitors for Common Grounds, based on cross-visitation, are Starbucks (16%), Dunkin' (8%), and McDonald's (8%). Brookline Lunch and Deli & Cevicheria El Quetzal each have 4% cross-visitation. This indicates that Common Grounds' customers also frequently visit these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and enhances customer experience.
Common Grounds experiences peak traffic between 9 AM and 12 PM, with the highest workload at 10 AM (60.25). Traffic is minimal before 6 AM and after 8 PM. This data suggests the need for increased staffing during morning hours.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics enhances engagement and maximizes marketing ROI.
Women have an affinity index of 95, while men have an affinity index of 104. Gen X has an affinity index of 88, Gen Y has an affinity index of 107, and Gen Z has an affinity index of 143. Gen Z is overrepresented, while Gen X is underrepresented.