Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Cinnabon performance in the United States and how they change over time
See what factors influence Cinnabon performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Cinnabon' competitors in the United States
An analysis of Cinnabon' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Cinnabon is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cinnabon's market performance is at the 94th percentile, indicating a leading position. This shows strong market share and customer preference compared to competitors. Cinnabon's performance peers include Nicky's Pizzeria, Pizzeria Toro, Kiwami Ramen, The Clay Pit Indian Cuisine Restaurent And BAR, Black Whale Bar & Fish House, and Pizza King, all at the 94th percentile.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and revenue.
Cinnabon's overall customer satisfaction is 57%, a decrease of 2.4 percentage points year-over-year. Wisconsin shows high satisfaction (91%), while Florida is low (17%). This reveals significant regional variation requiring tailored strategies to improve customer experience.
Number of outlets indicates brand's market presence and expansion, reflecting growth strategy and potential reach.
Cinnabon has a total of 30 outlets in the United States. The majority are located in Texas (11), followed by California, Florida, New Mexico, New York and Wisconsin each having similar numbers. This distribution highlights key market focus areas for Cinnabon.
Competitor analysis helps a brand understand its competitive landscape and identify opportunities to differentiate itself.
Cinnabon's top competitors based on cross-visitation are Schlotzsky's (16.13%), Chick-fil-A (12.90%), McDonald's (12.90%), Culver's (6.45%), and IHOP (6.45%). This indicates that customers who visit Cinnabon also frequent these establishments, requiring a competitive differentiation strategy.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand efficiently.
Cinnabon experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest traffic around 12:00 PM and 1:00 PM. Traffic is minimal between 12:00 AM and 5:00 AM. Resource allocation should align with these peak hours.
Analyzing consumer segments enables targeted marketing strategies by understanding the demographics and preferences of the customer base.
Cinnabon's customer base shows a high affinity among women (83) and a large percentage of Gen Z(142) and Gen Y (120), with a low affinity for Gen X (44). Marketing should cater for Gen Z and Gen Y and be aware to improve in Gen X affinity.