Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cinnabon performance in the United States and how they change over time
See what factors influence Cinnabon performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Cinnabon is in the lower 23% of brands
Sample of brands in the same percentile
An analysis of Cinnabon' competitors in the United States
An analysis of Cinnabon' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cinnabon's market performance is in the lower 23% of brands in the Cafe & Restaurants industry in the United States, indicating a critically low market standing. Performance peers in the same percentile range include Ruby’s Sourdough Pizza, Bob's Atomic Burgers, Portland Burger, Mr Gilberti's Place Chicago Pizza, Al's Pizza, and Sweet Susie's Frozen Treats. This suggests Cinnabon captures less foot traffic compared to most competitors.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and marketing efforts.
Cinnabon's top competitors based on cross-visitation are McDonald's (14.58%), Wendy's (10.42%), Sonic Drive-In (10.42%), Taco Bell (10.42%), and Subway (8.33%). This indicates that customers who visit Cinnabon also frequent these fast-food chains, suggesting potential areas for competitive differentiation and marketing strategies.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Cinnabon experiences peak traffic workload between 10 AM and 6 PM, with the highest workload at 12 PM (57.49%). Traffic is significantly lower during early morning hours. This data informs staffing and resource allocation strategies to meet customer demand effectively throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women show a high affinity (104) for Cinnabon, while men are slightly under-indexed (96). Gen X (90) and Gen Y (91) are under-indexed. This suggests that marketing efforts could be tailored to better engage these generations.