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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cinnabon performance in the Egypt and how they change over time
See what factors influence Cinnabon performance in the Egypt and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cinnabon' competitors in the Egypt
An analysis of Cinnabon' competitors in the Egypt
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cinnabon is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cinnabon's market performance in Egypt is average, with a percentile of 50. This indicates a moderate market presence. Competitors in the same percentile range include Mokhito, مطعم الصلاة على النبي للمأكولات البحريه ٢ فرع التجمع الخامس, Octa cafe and Restaurant, Country Hills, Alrukn Alyamani resturant, and Bait Elmashweyat.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business.
Cinnabon's overall customer satisfaction in Egypt is 48%, a decrease of 16.4 percentage points year-over-year. Cairo shows a CSAT of 55% with a slight increase, while Giza has a lower CSAT of 38% with a significant decrease. This suggests regional differences in customer experience.
Average check reflects spending per transaction, indicating pricing strategy effectiveness and customer purchasing power at Cinnabon.
Cinnabon's average check in Egypt is 283.7 EGP, a 25.5% increase year-over-year. Cairo's average check is 297.4 EGP. The increase suggests customers are spending more per visit, potentially due to price adjustments or increased order sizes.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and brand visibility for Cinnabon.
Cinnabon has 14 outlets in Cairo, 5 in Giza, and 1 each in Ad Dakahliya and Suez. The concentration in Cairo suggests a strategic focus on the capital, while the presence in other regions indicates expanding reach.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share for Cinnabon.
Cinnabon's top competitors in Egypt, based on cross-visitation, are McDonald's (17.65%), Koshary El Tahrir (8.40%), Second Cup (7.56%), كشري سيد (6.72%), and KFC (6.72%). This indicates that Cinnabon customers also frequent fast-food and local cuisine establishments.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for Cinnabon operations.
Cinnabon's traffic workload in Egypt peaks between 12:00 PM and 9:00 PM, with the highest traffic around 8:00 PM. The lowest traffic is between 1:00 AM and 8:00 AM. This data helps optimize staffing and promotions during peak hours.
Understanding consumer segments allows targeted marketing, improving engagement and ROI for Cinnabon's campaigns.
Cinnabon's customer base in Egypt shows a high affinity towards women (70%) and Gen Y (171%). This suggests that Cinnabon is more popular among these demographics, indicating a need for targeted marketing and product offerings.