Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chooks performance in the Philippines and how they change over time
See what factors influence Chooks performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chooks' competitors in the Philippines
An analysis of Chooks' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chooks is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand strength, customer preference, and competitive edge within the Cafe & Restaurants sector in the Philippines.
Chooks, with a MARKET PERFORMANCE of 97, is a leading brand in the Philippines' Cafe & Restaurants industry, placing it in the top 3%. This suggests strong customer preference. Performance peers in the same range are Soriano's Cafe & Restaurant, Palermo, Tapas & Pastas Restaurant, Everything Nice Cake Shop and Cafe, Seoul Eats, Honolulu Cafe, and Meals in Minutes.
Customer satisfaction (CSAT) reflects brand perception and loyalty, impacting repurchase rates and brand advocacy in the competitive market.
Chooks' overall CSAT is 36%, a decrease of 14.9 percentage points year-over-year. Metro Manila shows 40% CSAT, while Central Luzon has 29%, both experiencing a decline. This indicates a need to improve customer experience across regions to address satisfaction levels.
Average check reveals customer spending patterns, impacting revenue and profitability. Monitoring trends helps optimize pricing and product offerings.
The overall average check for Chooks is PHP 342.9, up 55.8% year-over-year. Metro Manila has an average check of PHP 352.6. The consistent average check indicates stable customer spending habits. Positive year over year trend suggests increased spending.
Outlet distribution reflects brand reach and accessibility, influencing market share and revenue potential across geographic regions.
Chooks has 12 outlets in Metro Manila, 4 in Central Luzon, 3 in Calabarzon, 2 in Western Visayas, and 1 each in Central Visayas, Davao Region, Negros Island Region and Eastern Visayas. Metro Manila accounts for the majority of outlets indicating its strategic importance.
Competitive analysis identifies key rivals and customer overlap, informing strategies for differentiation and market share growth.
Chooks' top competitors are Jollibee (16.67%), Mang Inasal (16.67%), Starbucks (11.11%), J.CO Donuts & Coffee (11.11%), and KFC (11.11%), based on cross-visitation data. This highlights the brands with the most shared customers.
Traffic workload analysis optimizes staffing and resource allocation, enhancing service efficiency during peak hours and improving customer experience.
Chooks experiences peak traffic between 10 AM and 7 PM, with highest workload around 7 PM (56.19). Traffic is lowest between midnight and 7 AM. This data is vital for staffing optimization.
Consumer segment insights enable targeted marketing, product development, and personalized experiences, increasing engagement and brand relevance.
Chooks' customer base shows a high affinity index for Men (143) and Gen X (243). This suggests that Men and Gen X consumers are more strongly represented within Chooks' customer base compared to average. Women have an index of 40. Gen Y has an index of 30 and Gen Z 123.