Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chillox performance in the Bangladesh and how they change over time
See what factors influence Chillox performance in the Bangladesh and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chillox' competitors in the Bangladesh
An analysis of Chillox' competitors in the Bangladesh
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chillox is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand's share of foot traffic, reflecting its competitive strength and customer preference.
Chillox is a leading brand in Bangladesh's Cafe & Restaurants industry, with a market performance percentile of 99. This signifies a top 1% position, indicating strong market dominance compared to peers like Flambe′ Restaurant, Sampan Highway Inn Restaurant & Party Centre, Kasundi Restora Ltd, Tasty Treat, XINXIAN Restaurant, and Kamalapur Railway Station Hotel and Restaurant, all within a similar high-performing range.
Customer Satisfaction (CSAT) measures how well a brand meets customer expectations, crucial for loyalty and positive word-of-mouth.
Chillox's overall CSAT is 51%, a decrease of 28.6 percentage points year-over-year. The CSAT in Dhaka Division also stands at 51% with a similar decrease. This indicates a significant decline in customer satisfaction, requiring investigation into potential service or product issues to improve customer perception and loyalty. It signals urgent need for action to reverse the trend.
Average Check reflects the average amount spent per customer, indicating pricing strategy effectiveness and customer spending habits.
Chillox's overall Average Check is 623.5 BDT, showing an increase of 8.9% year-over-year. In Dhaka Division, the Average Check is 628.7 BDT. This indicates a positive trend in customer spending, which positively impacts revenue. However, further investigation can determine the reasons to maintain stable growth.
Number of Outlets indicates brand reach and accessibility, influencing market presence and customer convenience.
Chillox has 16 outlets in Dhaka Division and 1 outlet in Mymensingh Division. The concentration of outlets in Dhaka suggests a strong presence in the capital, while a smaller presence in Mymensingh indicates potential for expansion in other regions to increase market coverage.
Identifying competitors reveals the competitive landscape, enabling strategic positioning and differentiation efforts.
Chillox's top competitors, based on customer cross-visitation, are Sultan's Dine (10.46%), KFC (7.08%), Khana's (6.77%), NORTH END coffee roasters (6.77%), and Kacchi Bhai (5.85%). This shows Chillox customers also frequent other established dining brands. It highlights the importance of Chillox differentiating itself to retain customers and attract new ones.
Traffic workload by hour reveals peak and off-peak times, enabling optimal staffing and resource allocation.
Chillox experiences peak traffic workload between 18:00 and 21:00, with the highest workload at 20:00 (74.15). The workload is minimal during the early morning hours. This data suggests strategic staffing and promotional activities should be concentrated during peak hours to maximize efficiency and sales.
Analyzing consumer segments by gender and generation enables targeted marketing and personalized customer experiences.
Chillox shows a high affinity with Women (120) and Gen Z (304). Men are under-indexed (96). Gen X has an affinity index of 133, while Gen Y is under-indexed (73). This suggests targeted marketing campaigns focusing on Gen Z and Women could be highly effective, while strategies to better engage Gen Y should be considered.