Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chicken Inn performance in the Zimbabwe and how they change over time
See what factors influence Chicken Inn performance in the Zimbabwe and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Inn' competitors in the Zimbabwe
An analysis of Chicken Inn' competitors in the Zimbabwe
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chicken Inn is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Inn's market performance is at the 65th percentile, indicating an average/above average market standing. This means Chicken Inn captures more customer traffic than approximately 65% of its competitors in Zimbabwe's Cafe & Restaurants industry. Performance peers in a similar range include The Lookout Cafe - Wild Horizon, The Three Monkeys, Steers, Nando's, Jojo's zimbabwe, and Mozambik.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for Chicken Inn is 62%, a decrease of 5.5 percentage points year-over-year. Bulawayo Province shows the highest satisfaction (83%), while Harare shows a lower satisfaction (58%) with a significant decrease of 16.3 percentage points. This suggests regional variations in customer experience that need attention.
Outlet count indicates market reach and brand presence, influencing accessibility and revenue potential.
Chicken Inn has 33 outlets in Harare, representing the largest concentration. Bulawayo Province has 9 outlets, while other provinces have fewer. This distribution highlights Harare as a key market for Chicken Inn, with potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
KFC is the top competitor with a cross-visitation rate of 35.98%, followed by Nando's (18.94%) and Steers (10.23%). Pizza Inn and Chicken Slice also show notable cross-visitation. This indicates that customers who visit Chicken Inn also frequently visit these brands, highlighting direct competition.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Traffic workload peaks between 10:00 and 20:00, with the highest activity around 17:00 and 18:00. There is minimal traffic between 0:00 and 7:00. This data suggests that Chicken Inn experiences the highest demand during lunch and dinner hours, requiring adequate staffing during these periods.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
The affinity index for Women is 57, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 130, suggesting they are over-indexed. Gen X has an affinity index of 102, Gen Y is 67, and Gen Z is 203, indicating Gen Z is highly over-indexed, while Gen Y is under-indexed.