Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Steers performance in the Zimbabwe and how they change over time
See what factors influence Steers performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Steers' competitors in the Zimbabwe
An analysis of Steers' competitors in the Zimbabwe
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Steers is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference within the Cafe & Restaurants industry.
Steers, with a Market Performance of 99 in Zimbabwe, is a leading brand within the Cafe & Restaurants industry. This high percentile indicates strong market share and customer preference compared to peers like Nando's, The Lookout Cafe - Wild Horizon, Mozambik, The Three Monkeys, Chicken Slice, and KFC, all of whom also share a similar high position.
Competitor analysis reveals key rivals and customer preferences, guiding strategic decisions to enhance market position in Cafe & Restaurants.
Steers' top competitors in Zimbabwe, based on cross-visitation, are KFC (50%), Nando's (25.42%), Chicken Slice (6.78%), RocoMamas (5.93%), and Paramount Signature CBD (4.24%). KFC is the most frequently visited by Steers' customers.
Traffic workload by hours reveals peak hours, helping optimize staffing and resource allocation for better service in Cafe & Restaurants.
Steers in Zimbabwe experiences its highest traffic workload between 12 PM (53.23) and 6 PM (63.43), with a peak around 5 PM. The lowest traffic is between 3 AM and 5 AM. This data can inform staffing and operational decisions.
Consumer segments analysis by gender/generation helps refine marketing strategies for target audiences, increasing engagement and ROI for Cafe & Restaurants.
Steers in Zimbabwe shows a higher affinity towards women (88%) and Gen Y (212%). Women are slightly under-indexed while Gen Y is significantly over-indexed. This suggests that marketing efforts should be tailored to Gen Y preferences.