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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Charsi Tikka performance in the Pakistan and how they change over time
See what factors influence Charsi Tikka performance in the Pakistan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Charsi Tikka is right in the middle
Sample of brands in the same percentile
An analysis of Charsi Tikka' competitors in the Pakistan
An analysis of Charsi Tikka' competitors in the Pakistan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Charsi Tikka's market performance is at the 55th percentile in Pakistan's Cafe & Restaurants industry, indicating an average market standing. Performance peers in the same percentile range include Qissah Restaurant, Buzzin’ Buns, Simply Sufi XPRS, Ambarsariya Restaurant, The Atelier Cafe, and Kanteen. This suggests Charsi Tikka holds a central position among its competitors.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth. High CSAT scores indicate a strong customer base.
Charsi Tikka boasts an overall customer satisfaction of 81%, a significant 29.4 percentage point increase year-over-year. Punjab shows a CSAT of 83% with 40.5pp growth, while Khyber Pakhtunkhwa has 70% with 5.6pp growth. CSAT peaked in July 2025 at 87.06% but dropped to 49.38% in August, indicating potential service fluctuations.
Average check reveals customer spending habits and pricing effectiveness, crucial for profitability and revenue optimization strategies.
Charsi Tikka's average check is 3.8K PKR in Khyber Pakhtunkhwa and 3.3K PKR in Punjab. Khyber Pakhtunkhwa shows 100% bar fill percentage, while Punjab shows 0%. The average check fluctuated between 3053.03 PKR in June 2025 and 4807.69 PKR in August 2025, indicating variability in customer spending over time.
Outlet distribution indicates market reach and expansion strategy, influencing brand visibility and accessibility to customers.
Charsi Tikka has 9 outlets in Punjab, 6 in Khyber Pakhtunkhwa, 3 in Sindh, and 1 in Islamabad Capital Territory. Punjab accounts for the largest share of outlets, indicating a strong presence in that region. The distribution highlights regional focus in outlet strategy.
Identifying key competitors allows for strategic benchmarking and competitive advantage, informing marketing and product development efforts.
Charsi Tikka's top competitors based on customer cross-visitation are KFC (14.56%), McDonald's (8.23%), Cheezious (6.96%), Ranchers (5.06%), and Kababjees (5.06%). KFC shows the highest cross-visitation, suggesting a significant overlap in customer base. These insights help refine competitive strategies.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours and minimizing operational costs.
Charsi Tikka experiences peak traffic workload between 7 PM and 9 PM, reaching 54.74% at 9 PM. The lowest traffic workload occurs between 3 AM and 5 AM. This data informs staffing and resource allocation to meet customer demand effectively throughout the day.
Analyzing consumer segments informs targeted marketing and positioning strategies, maximizing engagement and brand relevance with specific demographics.
Charsi Tikka's consumer base shows a higher affinity towards men (116%) compared to women (48%). Gen X shows a high affinity (150%), while Gen Y is at 88%. This suggests that Charsi Tikka resonates more strongly with Gen X and male consumers.