Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chang Kang Kung performance in the Vietnam and how they change over time
See what factors influence Chang Kang Kung performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chang Kang Kung' competitors in the Vietnam
An analysis of Chang Kang Kung' competitors in the Vietnam
Discover your traffic workload during different times of the day
In Cafés & Restaurants
·Jun – Aug 25
Chang Kang Kung is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand strength, showing customer preference and competitive position via foot traffic share in the industry.
Chang Kang Kung's market performance is in the top 1% (leading position). This means it captures a significantly higher share of customer traffic compared to most competitors in Vietnam's Cafe & Restaurants sector. Performance peers are Ben Nghe Street Food, Viet Traditional Cuisine Restaurant, Tươi BBQ, Bún chả Hương Liên, 호이안 한식 윤식당, and Cường Kua Restaurant.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategic positioning and customer retention efforts in the market.
The top competitors for Chang Kang Kung, based on customer cross-visitation, are Highlands Coffee (9.18%), Haidilao (6.80%), Katinat (5.78%), Pizza 4P's (4.08%), and Phuc Long (4.08%). This indicates that customers who visit Chang Kang Kung also frequently visit these brands, highlighting potential areas for competitive differentiation and marketing strategies.
Traffic workload analysis reveals peak hours, enabling optimal staffing and resource allocation to maximize customer service and operational efficiency.
Chang Kang Kung experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload at 7:00 PM (62.22%). There is no traffic between 0:00 AM and 8:00 AM. Understanding these patterns allows for better staff scheduling and resource management during peak and off-peak hours to optimize service delivery.
Understanding consumer segments enables targeted marketing, tailoring strategies to resonate with distinct groups based on gender and generation for higher engagement.
Chang Kang Kung shows high affinity with women (120 index) and Gen X (119 index). Men (85 index) and Gen Z (99 index) are under-indexed. This suggests targeted campaigns focused on female and Gen X preferences may yield better results, while strategies to attract more male and Gen Z customers could be explored.