Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Centara performance in the Thailand and how they change over time
See what factors influence Centara performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Centara is right in the middle
Sample of brands in the same percentile
An analysis of Centara' competitors in the Thailand
An analysis of Centara' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Centara's market performance is at the 46th percentile, indicating a below average/lagging position. This means Centara captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Choc a bloc Cafe & Bistro, The Oliday, Menya Gaga, Nitan Pattaya - Coffee's Tale, Good Cafe, and Groov Gastrobar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Centara's overall CSAT is 94%, a slight decrease of 0.1 percentage points year-over-year. In Prachuap Khiri Khan Province, CSAT is 77%, a significant decrease of 14 percentage points. This suggests a need to investigate and address customer satisfaction issues, particularly in Prachuap Khiri Khan Province.
Number of outlets reflects brand's reach and market presence. Tracking outlet distribution helps assess market coverage and expansion strategies.
Centara has multiple outlets across Thailand, with 5 in Chon Buri and Phuket Provinces each, indicating a strong presence in these regions. Other provinces like Tak, Krabi, and Prachuap Khiri Khan have 2 outlets each, while several others have only 1.
Competitor analysis identifies key rivals and their customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Centara's top competitors based on customer cross-visitation are Starbucks (7.69%), Nana Coffee Roasters (6.41%), Café Amazon (5.13%), KFC (3.85%), and Inthanin Coffee (3.85%). This indicates a significant overlap in customer base with these brands.
Traffic workload analysis reveals peak hours and customer flow patterns. Understanding these trends enables efficient staffing and resource allocation.
Centara experiences peak traffic workload between 11 AM and 8 PM, with the highest workload around 2 PM (47.10). Traffic is minimal during early morning hours (0-5 AM). This data helps optimize staffing and promotions during peak times.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Centara's customer base shows a high affinity for women (97) and men (103). Among generations, Gen Y is overrepresented (122), while Gen X (73) and Gen Z (69) are underrepresented. This suggests Gen Y has a higher-than-average engagement with Centara.