Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Centara performance in the Thailand and how they change over time
See what factors influence Centara performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Centara' competitors in the Thailand
An analysis of Centara' competitors in the Thailand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Centara is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference within the industry.
Centara is a leading brand with a Market Performance percentile of 99 in Thailand's Cafe & Restaurants industry. This indicates a strong market position relative to its competitors such as Ronin Pizza, Jeh O Chula, Here Prom Khao Tom Lao, Ban Pak Ruk Tawan Restaurant, You&I Premium Suki Buffet Marché Thonglor 2nd Floor, and เกียรตินิยม Local Thai Food & Bar.
Customer Satisfaction gauges brand perception, directly impacting loyalty, repurchase rates, and long-term revenue sustainability.
Centara's overall Customer Satisfaction is 94%, a slight decrease of 0.5 percentage points year-over-year. Satisfaction varies by location, with Prachuap Khiri Khan Province at 81% (a decrease of 9.7pp) and Phra Nakhon Si Ayutthaya Province at 77% (an increase of 7.7pp). This suggests opportunities to improve customer experience in specific regions.
Outlet count indicates market presence, reflecting brand reach and potential revenue streams across different locations.
Centara's outlet distribution is concentrated in Chon Buri and Phuket Provinces (5 outlets each), followed by Krabi Province (3 outlets). Several other provinces have fewer outlets, indicating room for expansion in those areas.
Competitor analysis highlights key market rivals, guiding strategic decisions to maintain a competitive edge and optimize market strategies.
Centara's top competitors based on cross-visitation are Starbucks (6.80%), McDonald's (4.85%), Nana Coffee Roasters (4.85%), Sushiro (3.88%), and Café Amazon (3.88%). These brands represent alternatives that Centara's customers also frequent.
Traffic Workload reveals peak operational periods, enabling resource allocation and efficient staffing to improve service quality.
Centara experiences peak traffic workload between 11 AM and 8 PM, with the highest traffic around 1 PM to 2 PM. Traffic is minimal during night hours. Staffing and resources should be aligned with these peak hours to meet customer demand.
Consumer segments reveal audience demographics, enabling targeted marketing and tailored experiences to maximize engagement and satisfaction.
Centara's customer base shows affinity index of 100 for both Men and Women. For Generations, Gen Y is over-indexed with index of 123, while Gen X has index of 68, and Gen Z has index of 65. This suggests a slightly stronger attraction to Gen Y as compared to the average.