Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Carl's Jr. performance in the Ecuador and how they change over time
See what factors influence Carl's Jr. performance in the Ecuador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Carl's Jr.' competitors in the Ecuador
An analysis of Carl's Jr.' competitors in the Ecuador
In Cafés & Restaurants
·Jul – Sep 25
Carl's Jr. is in the lower 43% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Carl's Jr. is in the lower 43% of brands in Ecuador's Cafe & Restaurants industry, indicating a below average market performance. This suggests a lagging position relative to competitors like Puerto Marisco, Chocopasteles, BOGATI, La Briciola, Varako Steak House, and Delicias , del mar, who share similar percentile ranges.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for business growth and sustainability.
Carl's Jr.'s overall CSAT in Ecuador is 60%, a significant decrease of 27.8 percentage points year-over-year. In Guayas, the CSAT is also 60%, with a decrease of 34.4 percentage points. This indicates a substantial decline in customer satisfaction, requiring attention to improve service and offerings.
Average Check reveals how much customers spend per visit, crucial for revenue insights and pricing strategy optimization.
The overall average check for Carl's Jr. in Ecuador is $13.5, a 25.5% increase year-over-year. In Guayas, the average check is $14.6 USD, with no growth. This suggests increased spending per customer, potentially due to menu changes or pricing adjustments.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Carl's Jr. has 8 outlets in Guayas, 3 in Manabí, 2 each in Los Ríos and Pichincha, and 1 each in Tungurahua, Santa Elena Province, Chimborazo, El Oro, and Santo Domingo de los Tsáchilas. Guayas has the highest concentration of outlets, indicating a strong regional presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Carl's Jr.'s top competitors in Ecuador, based on cross-visitation, are Sweet & Coffee (17.14%), KFC (12.86%), McDonald's (11.43%), Fritamoro (4.29%), and Menestras Del Negro (4.29%). This indicates that customers who visit Carl's Jr. also frequently visit these brands, highlighting direct competition.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Carl's Jr.'s peak traffic workload in Ecuador occurs between 10:00 AM and 10:00 PM, with the highest workload around 6:00 PM to 7:00 PM. Minimal traffic occurs between midnight and 9:00 AM. This data suggests the need for increased staffing during peak hours to manage customer flow effectively.
Understanding consumer segments allows targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Carl's Jr.'s consumer base in Ecuador shows a high affinity towards women (67% affinity index) and men (125% affinity index). Among generations, Gen X is overrepresented (109% affinity index), while Gen Y is underrepresented (87% affinity index). This suggests marketing should consider gender and generational preferences.