Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cakes & Bakes performance in the United Kingdom and how they change over time
See what factors influence Cakes & Bakes performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cakes & Bakes' competitors in the United Kingdom
An analysis of Cakes & Bakes' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cakes & Bakes is in the lower 37% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Cakes & Bakes' MARKET PERFORMANCE is at the 37th percentile, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile include Yolk, Bird & Signet Bar, Divino Enoteca Italian Restaurant & Wine Bar, Anandha Bhavan - Pure Veg South Indian Restaurant, Doggett's Coat And Badge, and Kayal.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Cakes & Bakes has an overall CSAT of 83%, which decreased by 8.1 percentage points year-over-year. This indicates a decline in customer satisfaction. The CSAT in England is also 83%, reflecting the overall trend. Monitoring and addressing the reasons for this decline are crucial to improve customer loyalty.
Average check reveals customer spending habits, crucial for revenue optimization and understanding customer value.
The overall average check for Cakes & Bakes is £35.90, a 45.60% increase year-over-year. This indicates customers are spending more per visit. The average check in England is also £35.90. The increase suggests successful upselling or price adjustments, positively impacting revenue.
Outlet count indicates brand reach and market presence, directly influencing accessibility and potential customer base.
Cakes & Bakes has 18 outlets in England. This number represents the brand's current physical presence and market coverage. Maintaining or expanding this number can increase brand visibility and customer access.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate the brand.
The top competitors for Cakes & Bakes, based on customer cross-visitation, are German Doner Kebab (8.82%), KFC (5.88%), Saravanaa Bhavan (5.88%), Delicious Desserts (5.88%), and Greggs (5.88%). Understanding these competitors' strengths and weaknesses can help Cakes & Bakes refine its offerings and marketing strategies.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Cakes & Bakes experiences peak traffic workload between 11:00 AM and 6:00 PM, with the highest workload around 4:00 PM (52.01%). Traffic is minimal during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand effectively during peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Cakes & Bakes' customer base shows a high affinity towards women (98) and men (102). Gen Y (140) and Gen Z (201) are overrepresented, indicating a strong appeal to younger demographics, while Gen X (36) is underrepresented. Marketing efforts should focus on retaining and engaging these key segments.