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Managing Partner, Global Business Development
See what factors influence Burgrill performance in the India and how they change over time
See what factors influence Burgrill performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burgrill' competitors in the India
An analysis of Burgrill' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burgrill is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Burgrill, with a market performance percentile of 99 in India's Cafe & Restaurants sector, is a leading brand, indicating strong customer preference. Peers like THE GREAT PUNJABI DHABA, Ribbons and Balloons, Pollachi Suryaa Hotel, Dhaba Bollywood and Giani share a similar top-tier market standing.
CSAT reflects customer loyalty. Tracking location-based CSAT identifies areas needing service improvements, crucial for brand reputation and revenue.
Burgrill's overall customer satisfaction (CSAT) is 71%, a decrease of 11.5pp year-over-year. Rajasthan leads with 93%, while Delhi scores 50%. Improvement is needed in Delhi and Uttarakhand (63%) where CSAT has decreased significantly.
Average check (transaction value) indicates customer spending habits. Monitoring it helps optimize pricing, promotions, and menu strategies for revenue growth.
Burgrill's average check is 446.9 INR, down 3.5% year-over-year. Maharashtra has the highest average check at 641.7 INR. Delhi has the lowest average check at 269.2 INR, revealing regional spending variations.
Competitor analysis reveals direct rivals and customer preferences. Knowing cross-visitation patterns helps refine marketing and retain customers.
Burgrill's customers also visit Hermanos Coffee (19.83%), Subway (8.26%), Domino's Pizza (7.44%), McDonald's (7.44%), and KFC (5.79%). Hermanos Coffee has the highest cross-visitation rate, indicating a substantial overlap in customer base.
Consumer segment analysis by gender and generation informs targeted marketing. Affinity insights highlight key demographics for tailored campaigns and positioning.
Burgrill shows high affinity among women (index 101) and Gen Z (index 144), with Gen X also over-indexed (105). Gen Y is under-indexed (95) for Burgrill, pointing to potential marketing adjustments.