Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Japan and how they change over time
See what factors influence Burger King performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Burger King' competitors in the Japan
An analysis of Burger King' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the cafe and restaurant industry.
Burger King holds the 99th percentile, a leading position in Japan's cafe and restaurant industry. This indicates a strong market presence, signifying high customer preference relative to peers like Nakau, Yakiniku King, Marugen Ramen, Monja Tamatoya, Yayoiken, and Uobei, all within the same percentile.
Customer satisfaction reflects brand perception. Tracking CSAT helps understand loyalty and identify areas needing improvement to retain and attract customers.
Overall customer satisfaction for Burger King in Japan is 56%, a decrease of 2.5 percentage points year-over-year. Fukuoka and Hyogo Prefectures show the highest CSAT (73% each) with significant growth. CSAT fluctuated between 52.59% and 58.71% during the period.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing and identify upselling opportunities to boost revenue and profitability.
The average check for Burger King in Japan is 1.1K JPY, up 12.2% year-over-year. Tochigi Prefecture has the highest average check at 1.5K JPY. Average check varied from 1107.57 JPY to 1161.97 JPY during the observed months.
Outlet count indicates brand reach. Monitoring distribution helps assess market penetration and guides expansion plans to capture untapped customer segments.
Burger King's outlet distribution in Japan is led by Osaka Prefecture (20 outlets), followed by Saitama (19) and Kanagawa (16). Other prefectures have fewer outlets, with Gunma having the least (2). This shows geographic concentration.
Competitor analysis informs strategic positioning. Identifying rivals and cross-visitation patterns helps refine marketing and differentiate the brand effectively.
McDonald's is the top competitor for Burger King in Japan (16.29% cross-visitation). Other notable competitors include 店 (9.02%), Starbucks (8.12%), Sukiya (7.73%), and 店 (6.99%), indicating shared customer interest.
Traffic workload reveals peak hours. Analyzing traffic patterns helps optimize staffing and resource allocation to enhance service and customer experience during busy periods.
Burger King in Japan experiences peak traffic workload between 11:00 and 19:00, with a high around 12:00-13:00. Minimal traffic occurs between 0:00 and 5:00, suggesting operational adjustments based on hourly demand.
Understanding consumer segments allows targeted marketing. Gender and generational insights help tailor campaigns and product offerings for maximum impact and relevance.
Burger King's customer base in Japan shows a higher affinity towards women (80%) and men (113%). Gen X shows a 109% affinity, Gen Y 97%, and Gen Z 81%, indicating varying levels of engagement across generations.