Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Japan and how they change over time
See what factors influence Burger King performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Japan
An analysis of Burger King' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger King is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Japan is at the 70th percentile, indicating an average/above average market standing. This means Burger King outperforms 70% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Tsujita, MO-MO-PARADISE, Unaginonaruse, Shogun Burger, Nakau, and Yayoiken.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Burger King's overall customer satisfaction in Japan is 57%, a decrease of 1.6 percentage points year-over-year. Fukuoka Prefecture shows the highest satisfaction at 71% with a growth of 3.5pp, while Toyama Prefecture experienced the largest decline at -11.3pp. Customer satisfaction has increased from 52.70% to 61.27% between June and August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Burger King in Japan is 1.2K JPY, up 12.4% year-over-year. Nagano Prefecture has the highest average check at 1.5K JPY. The average check has slightly decreased from 1165.62 JPY to 1147.40 JPY between June and August 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Burger King has the most outlets in Osaka Prefecture (34), followed by Saitama Prefecture (31) and Kanagawa Prefecture (28). Chiba Prefecture has 20 outlets, Aichi Prefecture has 17, and Hyogo Prefecture has 12. Hokkaido, Kyoto, Shizuoka and Okinawa Prefectures each have 5 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Burger King in Japan, based on cross-visitation, are McDonald's (14.70%), 店 (8.20%), 店 (7.63%), Starbucks (7.35%), and Sukiya (7.02%). This indicates that customers who visit Burger King also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Burger King's peak traffic workload in Japan occurs between 12:00 and 14:00, with the highest workload at 63.48% at 12:00. Traffic starts increasing at 6:00, peaks around midday, and gradually decreases throughout the afternoon and evening.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women are overrepresented among Burger King's consumers in Japan (affinity index 78), while men are highly overrepresented (affinity index 116). Gen X (100) and Gen Y (104) are well-represented, while Gen Z (69) is underrepresented.