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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Buenas Migas performance in the Spain and how they change over time
See what factors influence Buenas Migas performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Buenas Migas' competitors in the Spain
An analysis of Buenas Migas' competitors in the Spain
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Buenas Migas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference.
Buenas Migas, with a Market Performance of 99, is a leading brand in Spain's Cafe & Restaurants industry. This high percentile indicates a strong market presence and customer preference relative to its peers: Area de Servicio La noguera de pozoseco, Restaurante El Campero, Koyo, Pizzeria A Casa Del Padrino, Ciutat Comtal, Aquanama Cocktail Bar.
Customer satisfaction (CSAT) reflects customer happiness. Tracking it helps understand loyalty and identify areas for service improvement.
Buenas Migas shows an overall CSAT of 81% in Spain, with a 2.4 percentage point decrease year-over-year. The CSAT in Catalonia is also 81%. This indicates generally positive customer sentiment, but declining satisfaction trend should be investigated.
Average check reveals how much customers spend per visit. Monitoring this KPI helps to assess pricing strategies and customer spending habits.
The overall average check for Buenas Migas in Spain is 9.1 EUR, showing a 4.3% decrease year-over-year. In Catalonia, the average check is also 9.1 EUR. This suggests customers are spending slightly less per visit, warranting a review of pricing or menu appeal.
Number of outlets indicates brand reach and market coverage. Tracking this KPI informs expansion strategies and geographic market share.
Buenas Migas has 15 outlets in Catalonia, Spain. This shows the brand's current physical presence and concentration in this specific region.
Competitor analysis identifies key rivals and customer crossover. This KPI provides insights into competitive dynamics and potential market share threats.
The top competitors for Buenas Migas, based on customer cross-visitation, are Honest Greens (5.17%), McDonald's (4.02%), 365 (3.74%), Burger King (2.87%), and Five Guys (2.59%). This indicates that customers who visit Buenas Migas also frequent these establishments.
Traffic workload by hour shows peak and low traffic times. Monitoring this KPI helps optimize staffing, promotions and resource allocation.
Buenas Migas experiences peak traffic between 18:00 and 19:00 (66.09% - 66.90%), with lower traffic in the early morning hours. This information can be used to schedule staff and promotions effectively.
Consumer segments, by gender and generation, helps tailor marketing to specific demographics, improving engagement and campaign effectiveness.
Buenas Migas' customer base shows a slightly higher affinity for women (102 index) and higher for Gen X (114 index). Gen Y and Gen Z are under-indexed (90 each). Marketing efforts could be tailored to resonate with women and Gen X to capitalize on their strong engagement.