Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BTW performance in the India and how they change over time
See what factors influence BTW performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
BTW is right in the middle
Sample of brands in the same percentile
An analysis of BTW' competitors in the India
An analysis of BTW' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BTW's market performance in India's Cafe & Restaurants industry is at the 48th percentile, indicating a below average/lagging position. This means BTW captures less foot traffic than most competitors. Performance peers in the same percentile range include SHEBA MANDHI, Udupi Cafe Banglore Idli, Little Caesars Pizza, Golf Course Road, Dhilli, Vaango, and Arippa.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
BTW's overall CSAT in India is 67%, up 8 percentage points year-over-year, showing improved customer happiness. Punjab has the highest CSAT at 96%, while Haryana shows the lowest at 39%. CSAT fluctuated between 64.42% and 68.93% during the reporting period.
Average check (transaction value) indicates spending per customer, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
BTW's overall average check in India is INR 500.50, up 7.3% year-over-year, indicating increased customer spending. Uttar Pradesh has the highest average check at INR 587, while Delhi has the lowest at INR 445. Average check varied from INR 481.05 to INR 584.62 during the period.
Outlet count reflects brand reach and market presence. Growth in outlets can indicate expansion and increased accessibility for customers.
BTW has the most outlets in Delhi (12), followed by Haryana (6), Uttar Pradesh (3), and Punjab (1). This distribution highlights BTW's stronger presence in Delhi and Haryana compared to other states.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain market share and improve customer retention.
BTW's customers in India also frequently visit McDonald's (8.85%), Haldiram's (8.08%), Bikanervala (5.77%), Domino's Pizza (4.62%), and Burger King (3.85%). This cross-visitation data suggests these brands are BTW's main competitors.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and revenue.
BTW's peak traffic workload in India occurs between 17:00 and 21:00, with the highest workload at 19:00 (74.68). Traffic is minimal between 0:00 and 6:00. This data informs staffing and promotional strategies.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance with specific groups.
BTW's customer base shows a high affinity towards women (index 73) and men (index 112). Gen X (index 102) and Gen Y (index 101) are well-represented, while Gen Z (index 39) is under-indexed, suggesting a need to attract younger consumers.