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Managing Partner, Global Business Development
See what factors influence Brödernas performance in the Sweden and how they change over time
See what factors influence Brödernas performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Brödernas' competitors in the Sweden
An analysis of Brödernas' competitors in the Sweden
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Brödernas is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference.
Brödernas has a market performance percentile of 99, indicating a leading position. This signifies strong competitive strength and customer preference compared to peers like Meatballs for the People, Mocca Deli, The Bishops Arms, Pizza Hut, Jalvi, and Rosegarden, all within a similar leading range.
Customer satisfaction is key for loyalty, reflecting service and product quality, thus impacting business growth.
Brödernas' overall customer satisfaction is 65%, a 5.7 percentage point increase year-over-year. Skåne County shows the highest satisfaction at 80% with a 27.9 percentage point increase, while Gävleborg County decreased by 9.5 percentage points to 70%. CSAT score shows positive dynamics from May to July 2025.
Average check reveals spending per customer, showing pricing strategy effectiveness and customer purchasing behavior.
Brödernas' overall average check is 198 SEK, a 3.8% increase year-over-year. Skåne County has the highest average check at 236.8 SEK. The average check decreased in June, but increased in July, compared to May 2025.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy.
Brödernas has 28 outlets in Stockholm County, indicating its strongest market presence there. Västra Götaland County has 7 outlets, while Uppsala, Skåne and Västmanland each have 3 outlets. The remaining counties have 2 or fewer outlets.
Competitor analysis helps to identify direct competition, understand market dynamics, and refine strategies.
McDonald's is the most cross-visited brand by Brödernas' customers at 15.6%. Max Burgers follows at 9.6%, then ChopChop Asian Express at 7.2%, Burger King at 4.8%, and Bastard Burgers at 4%. This shows a significant overlap in customer base with fast-food chains.
Traffic workload shows peak hours, enabling efficient staffing and resource allocation for optimal service.
Brödernas experiences peak traffic workload between 11 AM and 8 PM, with the highest workload between 12 PM and 6 PM. Traffic is minimal before 10 AM and after 9 PM, indicating operational hours.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring messaging.
Brödernas has a higher affinity with women (84%) and Gen Z (156%). Men are overrepresented (109%). Gen X is around the average(101%) and Gen Y is underrepresented (91%), indicating a need to potentially increase their engagement.