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Managing Partner, Global Business Development
See what factors influence Biryani Blues performance in the India and how they change over time
See what factors influence Biryani Blues performance in the India and how they change over time
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Available by subscription
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Biryani Blues is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Biryani Blues' competitors in the India
An analysis of Biryani Blues' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance indicates Biryani Blues' share of foot traffic, revealing its competitive strength and customer preference in the industry.
Biryani Blues holds a leading market position in India's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong brand preference and high competitive standing. Performance peers include NOSTALGIC MULTI CUISINE FAMILY RESTAURANT, Ammachi Veedu, Hotel Basu (Pure Veg), Glen's Bakehouse, Snow Lion Tibet Kitchen, and Teagather Grand. These brands are within the same range.
Customer Satisfaction reflects the brand's ability to meet customer expectations, driving loyalty and positive word-of-mouth, impacting long-term revenue.
Biryani Blues demonstrates strong customer satisfaction with an overall CSAT of 82%, a 1.9pp increase year-over-year. CSAT varies by state, with Delhi at 94% (+15pp) and Bihar at 80% (-6.5pp). Haryana and Karnataka show declines. CSAT dynamic data shows fluctuations across May, June and July 2025.
Average Check measures the average amount spent per order, indicating customer spending habits and the brand's pricing power and sales effectiveness.
Biryani Blues' overall average check is INR 595.2, a 22.1% increase year-over-year. Haryana and Bihar have the highest average check at INR 628.6, while Karnataka has the lowest at INR 480. Delhi's average check is INR 615. The average check dynamic data shows monthly changes.
Number of Outlets reflects brand's reach and expansion strategy, crucial for market penetration and revenue growth across different geographic regions.
Biryani Blues has a total of 68 outlets. Delhi has the most outlets (17), followed by Haryana and Uttar Pradesh (16 each). Karnataka has 9 outlets, Rajasthan has 3, and Maharashtra, Punjab have 2 each. Bihar and Chandigarh each have 1 outlet.
Competitor analysis reveals the competitive landscape, informing strategic decisions about market positioning and differentiation to attract and retain customers.
The top competitors for Biryani Blues, based on cross-visitation, are KFC (20.70%), Burger King (9.32%), Haldiram's (8.90%), Pizza Hut (6.63%), and Bikanervala (6.21%). This indicates that customers who visit Biryani Blues also frequent these fast-food and casual dining chains.
Traffic Workload identifies peak hours, enabling efficient staffing and resource allocation to optimize customer experience and maximize revenue during busy periods.
Traffic workload for Biryani Blues peaks between 18:00-22:00, with the highest traffic at 21:00 (56.98%). Traffic is significantly lower during early morning hours. This data suggests optimal staffing and promotional strategies should focus on the evening peak.
Understanding consumer segments helps tailor marketing and product strategies to specific demographics, enhancing engagement and driving customer loyalty for long-term success.
Biryani Blues' consumer base shows a higher affinity towards men (107) compared to women (79), and a high affinity towards Gen Z (107), followed by Gen Y (102) and Gen X (85). These affinity scores suggest that current marketing might particularly resonate with younger generations and men.