Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Birds performance in the United Kingdom and how they change over time
See what factors influence Birds performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Birds' competitors in the United Kingdom
An analysis of Birds' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Birds is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Birds' Market Performance is at the 93rd percentile, indicating a leading position in the Cafe & Restaurants industry in the United Kingdom. This means Birds outperforms most competitors in attracting customers. Performance peers include Forge, Akasya, Wedesi Tawa and Grill house, Chin Chin Ice Cream, True Craft, and Sugar Cane Bar.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and revenue.
Birds' overall CSAT is 60%, a decrease of 17.7 percentage points year-over-year. This indicates a notable decline in customer satisfaction. The CSAT in England is also 60%, reflecting the overall trend. Focus should be placed on understanding and addressing the drivers behind the CSAT decrease to improve customer loyalty.
Number of Outlets indicates brand reach and market presence, crucial for accessibility and growth.
Birds has 19 outlets in England. This represents the brand's current physical presence. There's no change in number of outlets from the previous period.
Competitor analysis identifies key players attracting similar customers, informing competitive strategies.
The top competitors for Birds, based on cross-visitation, are McDonald's (21.43%), KFC (10.71%), JD Wetherspoon (10.71%), and Starbucks (10.71%). Wilmot Arms (Steamin' Billy Brewing Co.) has a cross-visitation rate of 7.14%. These brands attract a portion of Birds' customer base, highlighting key competition.
Traffic Workload indicates peak operational hours, optimizing staffing and resource allocation.
Traffic workload peaks between 10:00 and 12:00, reaching a high of 65.07% at 11:00. Traffic is minimal between 18:00 and 06:00. This suggests that operational focus should be concentrated during peak hours, with optimized staffing and resource management to meet customer demand during these times.
Consumer segmentation informs targeted marketing by identifying key demographic groups.
Women are overrepresented at 90% affinity, while Men are strongly overrepresented with an affinity index of 107%. Gen X is highly overrepresented with an affinity index of 159%, while Gen Y is underrepresented with an affinity index of 88%. These insights enable Birds to tailor marketing strategies to engage each segment effectively.