Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Binalot performance in the Philippines and how they change over time
See what factors influence Binalot performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of Binalot' competitors in the Philippines
An analysis of Binalot' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Binalot is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects a brand’s share of foot traffic, revealing competitive strength and customer preference.
Binalot, with a market performance of 96, is a leading brand, indicating strong customer preference. Peers like Tien Ma's, The Orange Bucket, Tsuru, Mixed Temptation Restaurant Airport, 24 Chicken Alturas Mall and Hamburg Yoshi share the same top-tier market standing.
CSAT measures customer contentment, impacting loyalty and brand advocacy. Declining scores signal potential issues needing attention.
Binalot's CSAT is 61%, a significant decrease of 34.8 percentage points year-over-year, signaling declining customer satisfaction. Calabarzon region shows 75% satisfaction, decreased by 25 percentage points. CSAT fluctuated between 52.38% and 76.47% from May to July 2025.
Outlet count indicates brand reach and expansion. Growth reflects investment and market penetration strategy effectiveness.
Binalot has 174 outlets. Calabarzon leads with 88 outlets, followed by Metro Manila with 41. This distribution shows concentration in Calabarzon, with growth opportunities in other regions.
Competitor analysis reveals market dynamics. Cross-visitation indicates shared customer base, informing competitive strategies.
McDonald's (31.58%), Starbucks (21.05%), Filinvest (10.53%), Mang Inasal (10.53%) and Pizza Hut (10.53%) are Binalot's top competitors based on cross-visitation. McDonald's has the highest overlap in customer base with Binalot.
Traffic workload by hour shows peak and off-peak times, guiding staffing and promotional strategies for efficiency.
Binalot's traffic peaks between 10:00 and 20:00, with highest traffic at 18:00 (48.76%). The lowest workload happens between 0:00 and 5:00. This insight can optimize resource allocation based on demand.
Consumer segments inform targeted marketing. Affinity Index identifies over/under-represented groups for strategic messaging.
Men (162) are over-represented, and women (13) are under-represented among Binalot's consumers. Gen Y (152) shows high affinity, while Gen Z (62) is under-indexed. Gender is shown as percentage, where it is not. The data shows affinity index.