Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Binalot performance in the Philippines and how they change over time
See what factors influence Binalot performance in the Philippines and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Binalot is in the lower 18% of brands
Sample of brands in the same percentile
An analysis of Binalot' competitors in the Philippines
An analysis of Binalot' competitors in the Philippines
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Binalot's market performance is in the lower 18%, indicating a critically low market standing. This means Binalot captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Betty's Ilonggo Table and Bakehouse, Wendy’s Baguio, Muchos Boracay, Rovers Coffee, Samgyupsalamat Ayala Malls South Park, and Andy'S Famous Batangas Lomi & Bulalo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Binalot's overall CSAT is 58%, a decrease of 20.7 percentage points year-over-year, indicating a significant decline in customer satisfaction. However, in Calabarzon, CSAT is 83%, showing a positive growth of 8.3 percentage points, suggesting regional variations in customer experience.
Outlet count indicates brand reach and market presence. Monitoring outlet distribution helps assess expansion effectiveness and regional market penetration.
Binalot has 85 outlets in Calabarzon, 40 in Metro Manila, and 11 in Central Luzon, indicating a strong presence in these regions. Other regions have significantly fewer outlets, suggesting potential for expansion in those areas.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and targeted marketing efforts.
Binalot's top competitors are McDonald's (23.08% cross-visitation), Shakey's Pizza Parlor (15.38%), and Filinvest (15.38%), indicating a significant overlap in customer base. ARCA YARD FOOD PARK and Romantic Baboy have 7.69% cross-visitation.
Traffic workload analysis reveals peak hours and customer flow patterns. Understanding these patterns helps optimize staffing and resource allocation for better service.
Binalot experiences peak traffic between 10 AM and 7 PM, with the highest workload around 6 PM (47.82%). Traffic is lowest between midnight and 5 AM, indicating a need for optimized staffing during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Binalot's customer base shows a high affinity index for men (153) and Gen Y (136), indicating these segments are overrepresented. Women (47) and Gen Z (93) are underrepresented, suggesting opportunities for targeted campaigns to increase their engagement.