Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Big Stop performance in the Canada and how they change over time
See what factors influence Big Stop performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Big Stop is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Big Stop' competitors in the Canada
An analysis of Big Stop' competitors in the Canada
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Big Stop's market performance is in the lower 44%, indicating a below-average market position. This suggests the brand captures less foot traffic than most competitors. Performance peers in the same range include Coco Cabana Club, Donair Dude, Dosa Guru, Tandoori Boys, Mill Street, and Project Seoul.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Big Stop's overall CSAT is 83%, a decrease of 1.3 percentage points year-over-year. Newfoundland and Labrador shows the highest CSAT at 88% with a significant increase, while New Brunswick has the lowest at 79% with a decrease. This indicates varying customer experiences across regions.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Big Stop's overall average check is 27.3 CAD, a 10.4% increase year-over-year. New Brunswick has the highest average check at 30.4 CAD. Nova Scotia's average check is 26.3 CAD, and Newfoundland and Labrador's is 24.6 CAD. This shows spending variations across provinces.
Number of outlets indicates brand reach and market presence. A larger network can increase accessibility and brand visibility, driving overall revenue.
Big Stop has 6 outlets in New Brunswick, 5 in Newfoundland and Labrador, and 4 in Nova Scotia. This distribution reflects the brand's physical presence across these provinces, with New Brunswick having the largest number of locations.
Competitor analysis identifies key rivals and their market share. Understanding competitors' strengths and weaknesses informs strategic decisions and competitive positioning.
Big Stop's top competitors based on cross-visitation are Tim Hortons (28.98%), McDonald's (21.97%), Subway (8.92%), A&W Canada (8.60%), and Mary Brown's Chicken (8.28%). This indicates that customers who visit Big Stop also frequently visit these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation. Understanding traffic patterns optimizes customer service and minimizes wait times.
Big Stop experiences peak traffic between 12 PM and 1 PM, with the highest workload at 72.84%. Traffic starts increasing at 7 AM, peaks around midday, and gradually decreases after 6 PM. There is minimal traffic between midnight and 6 AM.
Understanding consumer segments enables targeted marketing. Gender and generational insights help tailor messaging and product offerings to specific customer groups.
Women have an affinity index of 83, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 113, suggesting they are over-indexed. Gen X has a high affinity index of 182, while Gen Y and Gen Z have affinity indexes of 59 and 42, respectively, indicating they are under-indexed.