Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Biel's performance in the Germany and how they change over time
See what factors influence Biel's performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Biel's' competitors in the Germany
An analysis of Biel's' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Biel's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Biel's market performance is in the top 1% in Germany's Cafe & Restaurants industry, which indicates a leading position. This high percentile suggests strong customer preference and competitive advantage. Performance peers like Alfa Restaurant, ERDINGER am Gendarmenmarkt, Bavarium Hannover, Thong Thai, Sahara Imbiss and Jäger & Lustig also share this top-tier ranking.
Customer satisfaction (CSAT) is crucial because it reflects customer loyalty and impacts future revenue and brand reputation.
Biel's overall customer satisfaction is 80%, decreased by 5.5 percentage points compared to the previous year. This shows a notable decline in customer happiness. The CSAT in Lower Saxony is also 80%. The CSAT fluctuates between 72.64 and 93.48 during the period.
Average check reveals customer spending habits and revenue potential, guiding pricing and upselling strategies for revenue optimization.
Biel's average check is 9.5 EUR, a 0.5% increase year-over-year, indicating customers are spending slightly more per visit. In Lower Saxony, the average check is also 9.5 EUR. The average check fluctuates between 7.67 and 10.56 during the period.
Tracking the number of outlets indicates expansion, market penetration, and overall business growth and geographic footprint.
Biel's has 21 outlets in Lower Saxony. The bar fill percentage is 100, which means that the location type represents 100% of company's outlets.
Identifying key competitors is essential to understand market dynamics, benchmark performance, and refine competitive strategies.
Biel's top competitors, based on customer cross-visitation, are McDonald's (16.49%), Bäckerei Engel GmbH & Co. KG (4.12%), Junge Die Bäckerei. (4.12%), Feinbäckerei Ruch GmbH (4.12%), and Burger King (4.12%). McDonald's has significantly higher cross-visitation, suggesting it captures a larger overlapping customer base.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Biel's traffic workload peaks between 8 AM and 16 PM, with the highest traffic around 10 AM (59.80). There is minimal traffic before 5 AM and after 19 PM, indicating the cafe's operational hours and customer visit patterns.
Understanding consumer demographics allows for targeted marketing, personalized product offerings, and improved customer engagement and loyalty.
Biel's customer base consists predominantly of women (98% affinity index). Gen X are overrepresented(117 affinity index) . Gen Y has a significantly under-indexed affinity (34), and Gen Z has also under-indexed affinity (53).