Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Wintering performance in the Germany and how they change over time
See what factors influence Wintering performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wintering' competitors in the Germany
An analysis of Wintering' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Wintering is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Wintering's market performance is leading, with a percentile of 99, indicating a strong competitive position. It means that Wintering outperforms most competitors in foot traffic. Performance peers like NEO Greek Grill Bar, Jones ice cream, Stella del lago, Max und Moritz and Kleine Melodie share similar high market positions.
CSAT reflects customer happiness, crucial for loyalty and business growth. Tracking CSAT helps identify areas for improvement.
Wintering's overall CSAT is 75%, a slight decrease of 2.5 percentage points year-over-year. In Lower Saxony, CSAT is also 75%, with a more significant decrease of 6.7 percentage points. This indicates a need to investigate factors affecting customer satisfaction, especially in Lower Saxony, despite CSAT score is pretty high.
Average check indicates customer spending per visit, vital for revenue insights and pricing strategy optimization.
The overall average check for Wintering is 8.4 EUR, showing a positive trend with an increase of 2.9% year-over-year. In Lower Saxony, the average check is 8.5 EUR. These metrics reflect healthy customer spending and revenue generation per transaction.
Outlet count indicates market reach and expansion. Tracking outlet numbers reveals growth and geographic presence.
Wintering has 29 outlets in Lower Saxony and 2 in North Rhine-Westphalia. The higher concentration in Lower Saxony suggests a strong regional presence there. The distribution highlights key areas of operation.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
Wintering's top competitors based on customer cross-visitation include McDonald's (12.05%), Burger King (6.02%), Lohner Landbäcker (3.61%), Schnitzelwelt (3.61%) and Zur Ziegentränke (3.61%). This overlap suggests that Wintering customers also frequent these fast-food chains and bakeries, indicating potential areas for competitive focus.
Traffic workload distribution reveals peak hours, guiding staffing and resource allocation for optimal service.
Wintering experiences peak traffic workload between 5 AM and 6 PM, with the highest activity around 10 AM. Understanding these peak times enables Wintering to optimize staffing and resources to meet customer demand effectively throughout the day.
Consumer segment analysis informs targeted marketing. Understanding affinity helps tailor effective engagement strategies.
Women show a high affinity (99 index) for Wintering, while men have an affinity index of 101. Gen X exhibits the strongest affinity (131 index), while Gen Y (57 index) and Gen Z (60 index) are under-indexed. Wintering might consider strategies to engage Gen Y and Z more effectively.