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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Berry's Iced Food performance in the Brazil and how they change over time
See what factors influence Berry's Iced Food performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Aug – Oct 25
Berry's Iced Food is in the lower 41% of brands
Sample of brands in the same percentile
An analysis of Berry's Iced Food' competitors in the Brazil
An analysis of Berry's Iced Food' competitors in the Brazil
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Berry's Iced Food is in the lower 41% of brands in Brazil's Cafe & Restaurants industry, indicating a below average market position. This suggests weaker competitive strength. Performance peers in the same percentile: Paladar Bar E Restaurante, Boussolé Rooftop Restaurante, Restaurante e Pizzaria Atlântico, Comodoro Steak Bar e Restaurante, Dio Madonna ice cream, Nonna Augusta.
Identifying top competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract similar customers, informing competitive strategies.
Berry's Iced Food's top competitors based on customer cross-visitation are McDonald's (9.82%), Coco Bambu (4.29%), Outback Steakhouse (4.29%), Burger King (3.68%), and Madero (3.07%). These brands attract a similar customer base, highlighting direct competition for Berry's.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes operations and enhances customer experience.
Berry's Iced Food experiences peak traffic between 14:00 and 21:00, with the highest workload at 16:00 (49.05%). Traffic is minimal between 0:00 and 8:00. Staffing and resources should be optimized to handle peak demand during afternoon and evening hours.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights reveal segment preferences, enabling tailored messaging and product positioning.
Women show a high affinity (107) for Berry's Iced Food, while men are under-indexed (93). Gen X shows a high affinity (125), while Gen Y is slightly under-indexed (97). Marketing should consider these segment preferences.