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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ben & Jerry's performance in the Australia and how they change over time
See what factors influence Ben & Jerry's performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ben & Jerry's' competitors in the Australia
An analysis of Ben & Jerry's' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Ben & Jerry's is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ben & Jerry's market performance in Australia is in the lower 32%, indicating a below average market standing. This suggests that Ben & Jerry's captures less foot traffic compared to its competitors. Performance peers in the same percentile range include PESHAWRI, KRABBY'S CRAB BOIL-BRISBANE, Totti’s, An Viet, Bella Vista Hotel, and Gold Leaf.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Ben & Jerry's in Australia has an overall CSAT of 86%, a 1.5 percentage point increase year-over-year. New South Wales shows the highest CSAT at 100%, while Queensland has the lowest at 76%. This indicates generally positive customer sentiment, with regional variations suggesting areas for targeted improvement.
Outlet count indicates brand reach and market presence. A larger number of outlets can increase brand visibility and accessibility to customers.
Ben & Jerry's has the highest number of outlets in Victoria (10), followed by New South Wales (8), Queensland (6), Western Australia (5), South Australia (2), and Australian Capital Territory (2). This distribution reflects the brand's strategic focus on different regions within Australia.
Identifying key competitors helps understand the competitive landscape and benchmark performance, informing strategic decisions to gain market share.
Ben & Jerry's top competitors in Australia, based on customer cross-visitation, are McDonald's (12.5%), Red Rooster (12.5%), Augustus Gelatery (8.33%), KFC (8.33%), and Burleigh Heads Hotel (4.17%). This indicates that customers who visit Ben & Jerry's also frequently visit these establishments.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to meet customer demand effectively.
Ben & Jerry's in Australia experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest activity around 12:00 PM to 2:00 PM. Traffic is minimal during the early morning hours (12:00 AM to 6:00 AM). This data informs staffing and operational decisions.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Ben & Jerry's consumer base shows a high affinity among women (index 123) and Gen Z (index 340) in Australia. Men are under-indexed (index 80), as are Gen Y (index 85). This suggests that marketing efforts could be tailored to further engage these under-indexed segments.