Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Belchicken performance in the Belgium and how they change over time
See what factors influence Belchicken performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of Belchicken' competitors in the Belgium
An analysis of Belchicken' competitors in the Belgium
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Belchicken is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Belchicken, with a Market Performance percentile of 99 in Belgium's Cafe & Restaurants industry, holds a leading market position. This indicates high customer preference and a strong competitive edge, surpassing peers like Meat Factory, Umamido, Atomium Restaurant, Hard Rock Cafe, Lunch Garden, and The Lobster House, all positioned at the 99th percentile.
Customer Satisfaction shows brand's health. Understanding CSAT trends help to proactively address issues and retain customers.
Belchicken's overall customer satisfaction is 64%, a 7.6 percentage point decrease year-over-year. Brussels-Capital region shows the highest CSAT (71%), while Wallonia lags at 54%. There is a downward trend in customer satisfaction, suggesting areas for service or product improvement are needed across all regions, especially in Wallonia.
Average Check (revenue per customer) reveals brand's pricing power and customers' willingness to spend.
Belchicken's overall average check is 18.5 EUR, a 7% increase year-over-year. The average check is highest in Brussels-Capital (19.1 EUR). This suggests customers are spending more, possibly due to menu changes or increased prices, with Brussels-Capital driving the highest revenue per transaction.
Number of Outlets indicates brand's growth and coverage. Tracking outlet distribution helps optimizing expansion strategy.
Belchicken has 12 outlets in Brussels-Capital, 10 in Flanders, and 6 in Wallonia. The highest number of outlets are in Brussels-Capital. This distribution reflects a strategic focus on Brussels-Capital. Expansion opportunities may exist in Wallonia.
Competitor analysis shows brand's direct and indirect rivals. Tracking cross-visitation helps understand competitive dynamics.
Belchicken's top competitors are McDonald's (10.57% cross-visitation), Quick (7.72%), Burger King (7.72%), Pizza Hut (4.88%), and Hawaiian Poke Bowl (4.07%). McDonald's has the highest overlap in customer base, suggesting Belchicken customers frequently visit these fast-food chains.
Traffic Workload reveals peak hours and busiest times. Understanding traffic patterns helps optimize staffing and resource allocation.
Belchicken experiences peak traffic between 11:00 and 21:00, with the highest workload around 17:00 (54.77%). Traffic is minimal between 0:00 and 10:00. Staffing should be increased during peak hours and reduced during off-peak hours to meet customer demand.
Consumer Segments analysis helps personalize marketing and product offerings by understanding demographic affinity.
Women are overrepresented in Belchicken's customer base (affinity index: 73, delta: -27.05), while men are underrepresented (affinity index: 119, delta: 18.66). Gen X (102), Gen Y (112), and Gen Z (109) all show high affinity. Men are more likely to be customers. Targeted marketing is needed to increase engagement with women.