Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Belchicken performance in the Belgium and how they change over time
See what factors influence Belchicken performance in the Belgium and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Belchicken' competitors in the Belgium
An analysis of Belchicken' competitors in the Belgium
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Belchicken is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Belchicken's MARKET PERFORMANCE is at the 65th percentile, indicating an average/above average market position. This means Belchicken performs better than 65% of its peers in the Cafe & Restaurants industry in Belgium. Performance peers in a similar range include Wolf (63rd), Atomium Restaurant (64th), Meat Factory (65th), Umamido (65th), and Hard Rock Cafe (66th).
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased revenue.
Belchicken's overall customer satisfaction is 65%, a decrease of 6.9 percentage points year-over-year. CSAT varies by region: Flanders (73%), Brussels-Capital (72%), and Wallonia (53%). The decline in Wallonia significantly impacts the overall score, suggesting a need for targeted improvements in that region.
Average check (Avg Check) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
Belchicken's overall average check is 18.5 EUR, a 6.9% increase year-over-year. Brussels-Capital has the highest average check (19.1 EUR), while Wallonia has the lowest (17 EUR). The increase suggests successful upselling or price adjustments.
Number of outlets indicates brand's reach and market presence. More outlets can lead to greater brand awareness and accessibility.
Belchicken has 13 outlets in Flanders, 13 in Brussels-Capital, and 6 in Wallonia. The equal distribution in Flanders and Brussels-Capital suggests a strategic focus on these key regions, while Wallonia has fewer locations.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Belchicken's top competitors based on cross-visitation are McDonald's (10.79%), Quick (7.88%), Burger King (7.88%), Pizza Hut (4.56%), and Hawaiian Poke Bowl (4.15%). This indicates that customers who visit Belchicken also frequently visit these fast-food chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Belchicken experiences peak traffic between 11 AM and 8 PM, with the highest workload between 4 PM and 6 PM. There is virtually no traffic between 4 AM and 10 AM. This data suggests optimal staffing during peak hours and reduced staffing during off-peak times.
Consumer segment analysis informs targeted marketing by understanding demographic preferences and tailoring strategies for each group.
Belchicken's customer base shows a high affinity for women (index 78) and men (index 117). Gen X (index 102), Gen Y (index 113), and Gen Z (index 98) are also represented. This suggests that Belchicken appeals to a broad range of generations, with a stronger affinity from men and Gen Y.