Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BBC performance in the Colombia and how they change over time
See what factors influence BBC performance in the Colombia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of BBC' competitors in the Colombia
An analysis of BBC' competitors in the Colombia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BBC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
BBC is a leading brand with a market performance percentile of 99 in Colombia's Cafe & Restaurants industry, placing it in the top 1%. This indicates strong customer preference and competitive strength. Performance peers in the same percentile range include Vitto Restaurante, Game Over Resto Bar, La Salchipaperia DC Bosa, Celestina Bogota, Qbano, and Parrilla Gourmet Restaurant.
Customer Satisfaction reflects loyalty and overall brand perception, influencing repeat business and positive word-of-mouth.
BBC's overall customer satisfaction (CSAT) is 77%, a slight increase of 0.4 percentage points year-over-year. Regionally, 'RAP Gran Santander' shows the highest CSAT at 86% with a significant growth of 64.7 percentage points, while 'RAP Eje Cafetero' and 'RAP del Agua y la Montaña' show decreases in satisfaction. This indicates varying customer experiences across regions, suggesting targeted improvements may be needed.
Average check reflects customer spending per visit, indicating pricing power and potential revenue per transaction.
BBC's overall average check is 57.2K COP, up 1.3% year-over-year. 'RAP del Agua y la Montaña' has the highest average check at 62.4K COP, whereas 'RAP Eje Cafetero' has the lowest at 45.8K COP. The increase suggests customers are spending slightly more per visit, but regional differences indicate varied pricing strategies or customer spending habits.
Number of Outlets reflects brand reach and accessibility, impacting market presence and customer convenience.
BBC has 110 outlets in 'RAP (Especial) Central', significantly more than other regions. 'RAP Pacífico' has 15 outlets, 'RAP del Agua y la Montaña' has 10, and 'RAP Eje Cafetero' has 3. 'RAP Amazonía' and 'RAP Gran Santander' each have only 1 outlet. This shows a strong concentration in the central region, with potential for expansion in other areas.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and market positioning.
BBC's top competitors based on cross-visitation are Crepes & Waffles (8.87%), Hornitos (5.54%), El Corral (5.32%), McDonald's (5.10%), and KFC (4.66%). This indicates that customers who visit BBC also frequent these brands, suggesting a competitive overlap in customer base and potential opportunities for differentiation.
Traffic Workload reveals peak hours, enabling efficient staffing and optimized service during busy periods.
BBC's traffic workload peaks between 17:00 and 18:00, reaching 41.85%. The lowest traffic is between 3:00 and 5:00. This indicates that BBC experiences its highest customer volume in the late afternoon and early evening, suggesting the need for increased staffing and resources during these times.
Consumer segment analysis enables targeted marketing, tailoring messaging and offers to specific demographic groups.
BBC's customer base shows a higher affinity towards women (75) compared to men (119). Among generations, Gen Y (125) shows the highest affinity, while Gen Z (38) is under-indexed. Gen X has 91 index. This suggests targeted marketing efforts should focus on appealing to these specific demographics, with tailored messaging to increase engagement.