Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Baskin-Robbins is ahead of most brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance in Saudi Arabia is at the 68th percentile, indicating an average/above average market standing. This means Baskin-Robbins captures more foot traffic than 67% of Cafe & Restaurants brands. Performance peers in the same percentile include Zaitoon Restaurant, Asyakh Resturant, Twina, Hataba, مطعم فريج صويلح الرياض, and Lazy Cat.
Competitor analysis identifies key rivals and their market share, informing competitive strategies and differentiation efforts to attract customers.
The top competitors for Baskin-Robbins in Saudi Arabia, based on cross-visitation, are McDonald's (13.40%), Al Baik (12.37%), Dunkin' (10.55%), KFC (8.69%), and Kudu (8.10%). This indicates that customers who visit Baskin-Robbins also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Baskin-Robbins in Saudi Arabia experiences peak traffic workload between 6 PM and 10 PM, with the highest workload at 10 PM (52.94%) and 11 PM (53.39%). Traffic is lowest between 4 AM and 7 AM. This data suggests optimal staffing during evening hours.
Understanding consumer segments by gender and generation informs targeted marketing, allowing for personalized campaigns and product offerings that resonate with specific groups.
Baskin-Robbins' customer base in Saudi Arabia shows a high affinity among women (91%) and an over-representation of men (104%). Gen Z shows a high affinity (118%), while Gen X (102%) and Gen Y (99%) are near the average. This suggests targeted marketing towards Gen Z and understanding the preferences of male customers.