Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is ahead of most brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Baskin-Robbins' MARKET PERFORMANCE in Saudi Arabia is at the 66th percentile, indicating an average/above average market standing. This means Baskin-Robbins attracts more customers than 66% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Lorenzo Pizza | لورينزو بيتزا, Shawaya House, مطعم سمرقندي, مطعم, Chef's Burger, and Khayal Restaurant | مطعم خيال.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue within the competitive Cafe & Restaurants sector.
Baskin-Robbins' overall customer satisfaction in Saudi Arabia is 54%, a slight decrease of 0.1 percentage points year-over-year. Ḥa'il Province shows the highest satisfaction at 83%, with a significant increase of 24 percentage points. Jazan Province also shows a notable increase of 39 percentage points, reaching 62% satisfaction.
Outlet count signifies market presence and accessibility, influencing brand reach and revenue potential in the Cafe & Restaurants industry.
Baskin-Robbins has 149 outlets in Riyadh Region, the highest number in Saudi Arabia. Makkah Region follows with 125 outlets, and Eastern Province has 108. The distribution of outlets across regions indicates varying levels of market penetration.
Identifying competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies in Cafe & Restaurants.
McDonald's (12.88%) and Al Baik (12.19%) are the top competitors for Baskin-Robbins in Saudi Arabia, based on cross-visitation data. This indicates that a significant portion of Baskin-Robbins' customers also visit these fast-food chains. Dunkin' (9.56%), KFC (9.06%), and Kudu (8.25%) are also notable competitors.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours in the Cafe & Restaurants sector.
Baskin-Robbins experiences peak traffic workload between 8 PM and 11 PM in Saudi Arabia, with the highest workload at 10 PM (52.27%) and 11 PM (53.10%). The lowest traffic occurs between 3 AM and 7 AM. This data helps optimize staffing and resource allocation.
Consumer segment analysis tailors marketing, aligning products with preferences by gender/generation, boosting engagement in Cafe & Restaurants.
Baskin-Robbins' customer base in Saudi Arabia shows a high affinity towards women (93%), indicating they are overrepresented. Men are also overrepresented (103%). Gen X (109%) and Gen Y (107%) show high affinity, while Gen Z (86%) is underrepresented.