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See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
See what factors influence Baskin-Robbins performance in the Saudi Arabia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
An analysis of Baskin-Robbins' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Baskin-Robbins in Saudi Arabia holds a leading market performance at the 99th percentile. This indicates a strong market standing, significantly outperforming competitors like Copacabana Brazilian Steakhouse, Lokma Tamam, Peet's Coffee, أكلة بحرية, أصل العريكه, and مارشي برجر Marchi Burger, all at the 99th percentile.
Customer satisfaction is vital. High satisfaction links to loyalty, positive reviews, and increased brand value.
Baskin-Robbins' overall customer satisfaction in Saudi Arabia is 59%, a significant increase of 18.4 percentage points year-over-year. Satisfaction varies by region, with 'Asir Province at 80% (+45.5pp) and Riyadh Region at 42% (-3.8pp). Medina Province also experienced a slight decrease of 2.4pp. The dynamic CSAT data shows fluctuations between 52.83 and 62.14 during the observed period.
Outlet count reflects brand presence. It shows market penetration and potential customer reach in area.
Baskin-Robbins has a significant presence in Saudi Arabia, with the highest number of outlets (25) in the Makkah Region. Other key regions include Riyadh (19 outlets) and Eastern Province (17 outlets). Several other provinces have significantly fewer outlets.
Competitor analysis is key. It identifies main rivals and cross-visitation trends for strategic decisions.
Baskin-Robbins customers in Saudi Arabia also frequently visit Al Baik (13.88% cross-visitation), Dunkin' (12.08%), and McDonald's (12.08%). Kudu shows (9.25%) cross-visitation, while Baskin Robbins itself (15125836) shows (7.71%) cross-visitation, indicating customer overlap with these brands.
Traffic workload reveals peak hours. It is very important for staffing, marketing, and resource allocation.
Baskin-Robbins experiences peak traffic in Saudi Arabia during the late afternoon and evening hours, specifically between 16:00 and 22:00, with workload percentages ranging from 41.43% to 49.81%. Traffic is lowest in the early morning hours, between 3:00 and 7:00.
Consumer segment analysis informs targeted marketing. Understanding demographics enhances relevance and ad spend efficiency.
Baskin-Robbins customers in Saudi Arabia show high affinity toward women (80), and Gen Y (143). These segments demonstrate higher-than-average engagement. However, affinity index of 108 towards men shows overrepresentation as well.