Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Oman and how they change over time
See what factors influence Baskin-Robbins performance in the Oman and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the lower 29% of brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the Oman
An analysis of Baskin-Robbins' competitors in the Oman
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Baskin-Robbins in Oman is in the lower 29% of brands, indicating a below average market performance. This suggests a need to improve its competitive standing. Performance peers in the same percentile include Zaki Restaurant, Kucu Nizwa, Bun Al Qassab, Annabi, عصوم برجر, and مضابي رقم 10 traditional restaurant.
Outlet count indicates market reach and brand presence, influencing accessibility and customer convenience.
Baskin-Robbins has 24 outlets in Oman, with 13 located in Muscat Governorate. This shows a strong presence in the capital region, with smaller presence in other governorates like Al Batinah North, Al Batinah South, and Dhofar.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Baskin-Robbins in Oman, based on cross-visitation, are KFC (20%), McDonald's (16.67%), and Starbucks (10%). This indicates that customers who visit Baskin-Robbins also frequently visit these fast-food and coffee chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Baskin-Robbins in Oman experiences peak traffic between 10:00 AM and 10:00 PM, with the highest workload around 9:00 PM. This data can inform staffing decisions to ensure optimal customer service during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
The consumer segments for Baskin-Robbins in Oman show that men (131 affinity index) are overrepresented compared to women (28 affinity index). Gen X (311 affinity index) is overrepresented, while Gen Y (69 affinity index) is underrepresented.