Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Baskin-Robbins performance in the United Kingdom and how they change over time
See what factors influence Baskin-Robbins performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 5% of brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the United Kingdom
An analysis of Baskin-Robbins' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Baskin-Robbins holds a leading position with a percentile of 95 in the United Kingdom's Cafe & Restaurants industry. This indicates a strong competitive presence and high customer preference compared to peers like Tamper, The Gunton Arms, KUMO, Gardener's Retreat, Rowdey Cow Farm Cafe & Ice Cream Parlour, and Hunters Hall Inn Kingscote.
Customer satisfaction reflects loyalty and is a key indicator of brand health, influencing repeat business and positive word-of-mouth.
Baskin-Robbins' customer satisfaction in the UK is 77%, a decrease of 6.5 percentage points year-over-year. England reports 77% satisfaction. CSAT peaked in May 2025 and declined significantly in June before a slight recovery in July, showing fluctuating customer sentiments.
Outlet count indicates brand reach, market presence, and expansion strategy, reflecting potential sales volume and accessibility.
Baskin-Robbins has 15 outlets in England and 1 in Scotland, indicating a stronger presence in England. The total number of outlets helps gauge brand accessibility and market penetration across different regions.
Competitor analysis identifies key rivals and their market share, informing strategies to gain competitive advantage and attract more customers.
Baskin-Robbins' top competitors include Nando's and McDonald's, each with 11.11% cross-visitation. Côte, King of Falafel, and Starbucks each share 3.70% cross-visitation. This data suggests that Baskin-Robbins customers also frequent these brands.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours.
Baskin-Robbins experiences the highest traffic workload between 18:00 (6 PM) and 21:00 (9 PM), peaking around 20:00 (8 PM). Traffic is minimal in the early morning hours, indicating a need for optimized staffing during peak evening hours.
Understanding consumer segments by gender and generation is crucial for targeted marketing, enhancing engagement, and brand positioning.
Baskin-Robbins' customer base shows a high affinity among women, with an index of 72. Men's index is 120. Gen Y shows a high affinity with an index of 116. Gen X has an index of 90, while Gen Z is at 84. Targeted campaigns should consider these segment preferences to optimize engagement.