Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the United Kingdom and how they change over time
See what factors influence Baskin-Robbins performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the United Kingdom
An analysis of Baskin-Robbins' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is in the lower 26% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance is in the lower 26% percentile, indicating a below average market standing. This suggests that Baskin-Robbins captures less foot traffic compared to its competitors in the UK. Performance peers in the same percentile range include Chennai parotta, Jacobs and Field, The Lane, J Sheekey, The Globe Pub & Kitchen, and Anar Turkish BBQ Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Baskin-Robbins has an overall customer satisfaction (CSAT) of 77%, a decrease of 5.2 percentage points year-over-year. In England, the CSAT is 80%, with a decrease of 1.4 percentage points. The CSAT dynamic data shows fluctuations between 69.57% and 82.86% during the reported period, indicating variability in customer experience.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Baskin-Robbins has 14 outlets in England and 3 outlets in Scotland. This distribution indicates a stronger presence in England compared to Scotland, reflecting regional market priorities or historical expansion patterns.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Baskin-Robbins, based on customer cross-visitation, are McDonald's (16%), Creams Cafe (8%), Nando's (8%), Five Guys (4%), and Diba Persian Restaurant (4%). This indicates that customers who visit Baskin-Robbins also frequent these establishments, suggesting shared customer segments or similar dining preferences.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Baskin-Robbins experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (58.10%). Traffic is minimal between midnight and 10:00. This data suggests that Baskin-Robbins is most popular during evening hours, likely driven by dessert or late-night snack consumption.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women are over-represented in Baskin-Robbins' customer base, with an affinity index of 71.00. Men are over-represented, with an affinity index of 124.00. Gen X has an affinity index of 89.00, Gen Y has an affinity index of 100.00, and Gen Z has an affinity index of 126.00. This suggests a high affinity among Gen Z consumers.