Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Baskin-Robbins performance in the Canada and how they change over time
See what factors influence Baskin-Robbins performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Baskin-Robbins' competitors in the Canada
An analysis of Baskin-Robbins' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference within the Cafe & Restaurants industry.
Baskin-Robbins holds the 99th percentile, a leading market position. This means it captures a significantly higher share of customer traffic than most competitors, indicating strong brand preference. Peers like East is East, Añejo Restaurant, Freshii, KarachiXpress, Angara Indian and Hakka Cuisine, and Red Robin Gourmet Burgers and Brews are in a similar range.
Customer satisfaction is crucial for brand loyalty and growth, reflecting how well Baskin-Robbins meets customer expectations in Canada's Cafe & Restaurants.
Overall CSAT for Baskin-Robbins is 70%, a decrease of 4.2 percentage points year-over-year. Quebec shows high satisfaction (85% with 7.4pp growth), while Ontario is at 72% (-3.1pp), and British Columbia is at 50% (-17.3pp). Focus should be on the regions with lower customer satisfaction.
Number of outlets indicates brand's reach and presence, influencing market share and accessibility for customers across Canada.
Baskin-Robbins has 96 outlets in Ontario, 11 in British Columbia, 4 in Quebec, and 2 in Manitoba. Ontario dominates the outlet distribution, indicating a strong regional presence. Expansion opportunities may exist in other provinces.
Identifying competitors reveals direct alternatives for customers, shaping Baskin-Robbins' strategies to maintain and grow its market share.
Tim Hortons (20.51%), McDonald's (14.67%), Starbucks (5.99%), Dairy Queen (5.09%), and Subway (4.94%) are the top competitors. Baskin-Robbins customers also frequently visit these establishments, highlighting the competitive landscape.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand and optimize service quality.
Peak traffic occurs between 11:00 and 21:00, with the highest workload around 17:00-20:00. Baskin-Robbins experiences significantly lower traffic during early morning hours (0:00-9:00).
Understanding consumer segments by gender and generation is key for targeted marketing and tailored product offerings, driving customer engagement and loyalty.
Women show a higher affinity (104%) than men (97%). Gen X (108%) is more strongly represented than Gen Y (100%) and Gen Z (91%). These insights inform targeted campaigns.