Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the United Arab Emirates and how they change over time
See what factors influence Baskin-Robbins performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Baskin-Robbins is right in the middle
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the United Arab Emirates
An analysis of Baskin-Robbins' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins' market performance is at the 53rd percentile in the UAE's Cafe & Restaurants industry, indicating an average market standing. This means Baskin-Robbins captures an average share of customer traffic compared to its competitors. Performance peers in the same percentile include Foodbook, Burns Road Dubai - Pakistani Street Food, Bebek Restaurant, Sushi Library Dubai Hills Mall, Mehfil Biriyani - Karama, and Steak Chef Restaurant.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Baskin-Robbins, based on cross-visitation, are McDonald's (15.69%), KFC (9.15%), Starbucks (8.50%), Pizza Hut (7.52%), and Burger King (6.86%). This indicates that customers who visit Baskin-Robbins also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Baskin-Robbins experiences peak traffic between 6 PM and 9 PM, with the highest workload at 58.21% around 9 PM. Traffic is lowest between 3 AM and 7 AM. This data helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women (70%) are overrepresented among Baskin-Robbins customers, with an affinity index delta of -30.21. Men (119%) are also overrepresented, with an affinity index delta of 19.01. Gen X (146%) shows high affinity (delta 46.46), while Gen Y (85%) is under-indexed (delta -15.10). Gen Z (114%) is also overrepresented (delta 13.92).