Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Baskin-Robbins performance in the United Arab Emirates and how they change over time
See what factors influence Baskin-Robbins performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Baskin-Robbins is in the top 9% of brands
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the United Arab Emirates
An analysis of Baskin-Robbins' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins holds a leading position in the UAE's Cafe & Restaurants sector with a percentile of 91, placing it in the top 9% of brands. This indicates a strong market presence and customer preference compared to its peers. Performance peers within the same percentile include: Asia Kitchen by Mainland China - MOE, Pastel Restaurant & Cafe | Iraqi Restaurant | Masgouf - Dubai, Al Thabiah Sweets & Pastries, Cuisinerong Pinoy Restaurant LLC, YUMA Foods Restaurant LLC, KUMBAKONAM CAFE - Hamdan Branch.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. It highlights areas for service improvement.
Baskin-Robbins' overall CSAT in the UAE is 58%, a 4.4 percentage point increase year-over-year, indicating improved customer sentiment. Dubai shows a significantly higher CSAT of 63% with a 12.8 percentage point growth, demonstrating successful customer service strategies in that state.
Outlet count indicates brand reach and market penetration. Monitoring it informs expansion strategies and reflects overall business growth.
Baskin-Robbins has a total of 21 outlets in the UAE. Dubai has the highest number with 7 outlets, followed by Sharjah Emirate with 6. This distribution indicates Dubai is a key market for Baskin-Robbins in the UAE.
Competitor analysis reveals market dynamics and customer preferences, guiding strategic decisions to improve competitiveness and customer acquisition.
McDonald's is the most frequently visited competitor by Baskin-Robbins customers (26.32% cross-visitation), followed by Pizza Hut and Al Baik (both at 14.04%). Starbucks and KFC both share a cross-visitation of 10.53%. This indicates shared customer base and potential competitive overlap with these brands.
Traffic workload analysis identifies peak hours, enabling optimized staffing and resource allocation for enhanced customer service and operational efficiency.
Baskin-Robbins experiences its highest traffic workload between 6 PM and 10 PM, peaking at 58.62% at 8 PM. The lowest traffic occurs in the early morning hours, indicating a need for optimized staffing during peak evening hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning, maximizing engagement and ROI.
Baskin-Robbins' customer base shows a strong affinity towards women (Affinity Index = 76). Gen Z is overrepresented(Affinity Index = 424), while Gen Y shows an Affinity Index of 79. These affinity values suggest opportunities for marketing tailored to Gen Z and female customers.