Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the United Arab Emirates and how they change over time
See what factors influence Baskin-Robbins performance in the United Arab Emirates and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Baskin-Robbins is right in the middle
Sample of brands in the same percentile
An analysis of Baskin-Robbins' competitors in the United Arab Emirates
An analysis of Baskin-Robbins' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin-Robbins holds the 51st percentile in the UAE's Cafe & Restaurants industry, indicating an average market performance. This suggests a moderate brand presence compared to its competitors. Performance peers in the same percentile range include Ayla Beach, Massimo's Italian Restaurant, Otantik Café & Restaurant, Steak On Me, House of Tea Cafeteria, and Mehfil Biriyani - Karama.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, impacting loyalty and recommendations.
Baskin-Robbins' overall CSAT in the UAE is 61%, a 1.2 percentage point increase year-over-year, showing improved customer happiness. Sharjah Emirate leads with 78% CSAT, followed by Abu Dhabi Emirate at 62%. Dubai shows a lower CSAT at 54% with a decrease of 9.6 percentage points. The CSAT trend shows fluctuations between 57.65% and 63.48% from June to August 2025.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility.
Baskin-Robbins has a significant presence in the UAE, with 70 outlets in Abu Dhabi Emirate, 53 in Dubai, and 20 in Sharjah Emirate. Ajman Emirate has 6 outlets, while Ras al-Khaimah and Fujairah Emirate each have 5. Umm al-Quwain has the fewest outlets, with 2. This distribution highlights key areas of operation.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Baskin-Robbins' customers in the UAE also frequently visit McDonald's (17.75%), KFC (9.09%), Starbucks (7.79%), Burger King (7.36%), and Pizza Hut (7.36%). This cross-visitation data highlights the competitive landscape and shared customer base within the Cafe & Restaurants industry.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better customer service.
Baskin-Robbins experiences peak traffic between 6 PM and 9 PM, with the highest workload at 57.13% at 9 PM. Traffic is lowest between 3 AM and 7 AM. This data suggests optimal staffing during evening hours to manage customer flow effectively.
Understanding consumer segments allows for targeted marketing, improving engagement and brand resonance with specific groups.
Baskin-Robbins' customer base in the UAE shows a high affinity among women (73% value label, under-indexed) and men (117% value label, over-indexed). Generation X shows a high affinity (130% value label, over-indexed), while Gen Y is under-indexed (86% value label). Gen Z also shows a high affinity (126% value label, over-indexed).