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Managing Partner, Global Business Development
See what factors influence Baskin Robbins performance in the Saudi Arabia and how they change over time
See what factors influence Baskin Robbins performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Baskin Robbins' competitors in the Saudi Arabia
An analysis of Baskin Robbins' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin Robbins is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's foot traffic share, indicating its competitive strength and customer preference in the industry.
Baskin Robbins in Saudi Arabia holds a leading market performance at the 99th percentile. This indicates a very strong position, suggesting high customer preference and competitive strength. Performance peers Zahra Restaurant, Zaitoon Restaurant, Applebee's, Al Bayt Al Romancy - البيت الرومانسي, Maki House | ماكي هاوس, and برايم كت PrimeCut share similar market positions.
Customer Satisfaction reflects customer happiness, impacting loyalty and brand perception, crucial for sustained growth and positive word-of-mouth.
Overall customer satisfaction for Baskin Robbins in Saudi Arabia is 49%, down by 1.8 percentage points year-over-year. Ḥa'il Province shows the highest satisfaction (71%), while Al-Bahah Province shows a significant decrease (-17.3pp). Recent months indicate fluctuating satisfaction levels, with a slight decline from May to July 2025.
Outlet count indicates brand reach and market penetration, crucial for accessibility and revenue. More outlets often mean greater customer convenience.
Baskin Robbins has varying outlet distribution across Saudi Arabia. Riyadh Region leads with 69 outlets, followed by Eastern Province (61) and Makkah Region (53). Other regions have fewer outlets, with Najran Region having only 4, indicating uneven market coverage.
Understanding competitors' cross-visitation helps refine marketing, identify shared audiences, and reveal competitive positioning within the market.
McDonald's (13.82%), Al Baik (13.07%), and Dunkin' (11.52%) are top competitors for Baskin Robbins in Saudi Arabia, based on cross-visitation data. Kudu (9.91%) and KFC (9.85%) are also significant competitors, sharing customer overlap.
Traffic workload highlights peak hours, enabling optimized staffing, inventory, and promotions to maximize customer service and revenue.
Baskin Robbins in Saudi Arabia experiences peak traffic workload between 8 PM (hod 20) and 11 PM (hod 23), reaching a high of 55.13% at 10 PM (hod 22). Traffic is lowest in the early morning hours (3 AM - 7 AM), allowing for staffing and resource adjustments.
Analyzing consumer segments informs targeted campaigns and product development, enhancing relevance and ROI. Understanding demographics drives effective strategy.
Women (91 Index) and Gen Y (112 Index) are the key consumer segments for Baskin Robbins in Saudi Arabia. Gen X is slightly under-indexed at 97, while Gen Z shows a lower affinity at 76. These indices indicate engagement levels relative to average.