Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Baskin Robbins performance in the Japan and how they change over time
See what factors influence Baskin Robbins performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Baskin Robbins' competitors in the Japan
An analysis of Baskin Robbins' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Baskin Robbins is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Baskin Robbins in Japan holds a leading market performance at the 99th percentile. This indicates a dominant position relative to competitors like Kotaro Aratamabashi, 船橋, Val Muramatsu, Oyster and Japanese Wagyu "Shinagawa Shoten", DAWN | Avatar Robot Cafe ver.β and Oreryu Shio-Ramen, which are also positioned at the 99th percentile. This high percentile signifies a strong competitive advantage and customer preference.
Customer satisfaction reflects brand perception, directly impacting loyalty and revenue. Monitoring CSAT is crucial for identifying areas of improvement.
Baskin Robbins in Japan shows an overall customer satisfaction of 55%, with a 3.2 percentage point increase year-over-year. Satisfaction varies by location, with Nara Prefecture at 82% (decreasing) and Kyoto Prefecture at 72% (increasing). The CSAT trend shows a fluctuating satisfaction level over the three-month period, peaking in June 2025.
Outlet count reflects brand reach and market penetration. Tracking it informs expansion strategies and indicates brand presence effectiveness.
Baskin Robbins in Japan has the highest number of outlets in Kanagawa and Osaka Prefectures, with 23 outlets each. Aichi Prefecture follows with 14 outlets. This distribution indicates the brand's strong presence in these key regions.
Identifying top competitors via cross-visitation unveils market dynamics and consumer preferences, informing competitive strategies effectively.
The top competitors for Baskin Robbins in Japan, based on customer cross-visitation, are McDonald's (16.48%), Starbucks (13.74%), 店 (9.89%), Yoshinoya (8.24%), and 店 (7.97%). This shows that Baskin Robbins' customers also frequent major fast-food and cafe chains.
Traffic workload patterns reveal peak hours, optimizing staffing and resource allocation for enhanced customer experience and operational efficiency.
The traffic workload for Baskin Robbins in Japan peaks between 11:00 AM and 8:00 PM, with the highest traffic at 2:00 PM. There is almost no traffic between midnight and 9:00 AM. This data informs staffing and resource allocation strategies to optimize customer service during peak hours.
Understanding consumer segments by gender and generation allows for targeted marketing, optimizing campaigns and resonating with specific demographics.
Baskin Robbins in Japan exhibits higher affinity among women (index 117) compared to men (index 89). Among generations, Gen Z shows a significantly higher affinity (index 159), while Gen X (index 90) and Gen Y (index 96) are under-indexed. This suggests that GenZ have higher-than-average engagement or interest with the brand.