Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Basilic & Co performance in the France and how they change over time
See what factors influence Basilic & Co performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Basilic & Co is right in the middle
Sample of brands in the same percentile
An analysis of Basilic & Co' competitors in the France
An analysis of Basilic & Co' competitors in the France
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Basilic & Co's market performance is at the 54th percentile in France's Cafe & Restaurants industry, indicating an average market position. This means the brand's foot traffic is on par with competitors like Okito, Popolare, Shinko, Los Pollos, Deïa Coffee & Kitchen - Brunch Marseille, and BCHEF, which are also around the same percentile.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Basilic & Co boasts an 88% customer satisfaction in Metropolitan France, a 0.7pp increase year-over-year. This indicates strong customer approval and positive brand perception. CSAT fluctuated between 85.56% and 88.97% during the reporting period.
Average check reveals spending habits, crucial for pricing strategies and revenue forecasting. Monitoring this KPI helps optimize menu and promotional offers.
Basilic & Co's average check is 21.70 EUR, a 6.40% increase year-over-year. This suggests customers are spending more per visit. The average check varied from 20.74 EUR to 23.34 EUR during the period.
Outlet count indicates brand reach and growth. Tracking this metric informs expansion strategies and market penetration effectiveness.
Basilic & Co has 69 outlets in Metropolitan France. This number provides a snapshot of the brand's current physical presence and market coverage within the region.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts to gain market share.
Basilic & Co's top competitors based on customer cross-visitation are McDonald's (9.87%), Burger King (4.73%), Buffalo Grill (3.06%), KFC (2.78%), and Au Bureau (2.23%). This shows customers who visit Basilic & Co also frequent these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and revenue.
Basilic & Co experiences peak traffic between 11 AM and 1 PM, and again between 6 PM and 9 PM, with the highest workload at 8 PM (65.01%). Traffic is minimal during early morning hours.
Understanding consumer segments allows for targeted marketing, product development, and personalized experiences, maximizing engagement and ROI.
Basilic & Co's customer base shows a high affinity towards women (104 index), and Gen X (105 index). Gen Z is under-indexed (84 index), indicating a lower representation compared to the average consumer.