Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bar-B-Q Plaza performance in the Thailand and how they change over time
See what factors influence Bar-B-Q Plaza performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Bar-B-Q Plaza' competitors in the Thailand
An analysis of Bar-B-Q Plaza' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Bar-B-Q Plaza is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bar-B-Q Plaza's market performance is at the 53rd percentile in Thailand's Cafe & Restaurants industry, indicating an average market standing. Performance peers in the same percentile range include W Story Cafe Kanchanaburi, THE COFFEE CLUB - Central pattaya, The Chocolate Factory, WASHI มาร์เก็ต วิลเลจ สุวรรณภูมิ ชั้น2, ครัว PINME - พินมี, and Claypot King. This suggests Bar-B-Q Plaza is performing on par with these brands in attracting customers.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Bar-B-Q Plaza's overall customer satisfaction (CSAT) is 71%, a slight increase of 0.3 percentage points year-over-year. Samut Prakan Province shows 80% CSAT, Nonthaburi Province 78%. While overall CSAT improved slightly, both provinces experienced a decrease in CSAT compared to the previous year. This indicates a need to investigate and address potential issues affecting customer experience in these regions.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Bar-B-Q Plaza is 518.2 THB, a decrease of 7.6% year-over-year. Nonthaburi Province has an average check of 481.3 THB, while Samut Prakan Province has 413.3 THB. The decrease in average check suggests customers are spending less per visit, potentially due to pricing changes, promotional offers, or shifts in customer preferences.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Bar-B-Q Plaza has the most outlets in Nonthaburi Province (17), followed by Samut Prakan Province (13). Chon Buri Province has 8 outlets, while Pathum Thani, Phra Nakhon Si Ayutthaya, Nakhon Ratchasima, Phitsanulok and Nakhon Pathom Province each have 4. Samut Sakhon and Ratchaburi Province each have 3 outlets. This distribution highlights key regions for Bar-B-Q Plaza's presence in Thailand.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
The top competitors for Bar-B-Q Plaza, based on cross-visitation, are Starbucks (11.71%), Café Amazon (11.71%), Suki Teenoi (9.27%), KFC (6.34%), and Swensen's (6.34%). This indicates that customers who visit Bar-B-Q Plaza also frequently visit these brands, suggesting they cater to similar customer segments or dining occasions.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Bar-B-Q Plaza experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring between 5:00 PM and 7:00 PM. Traffic is minimal between midnight and 10:00 AM. This data suggests that Bar-B-Q Plaza should allocate more resources and staff during peak hours to ensure optimal customer service and operational efficiency.
Understanding consumer segments enables targeted marketing and product development strategies.
Women are overrepresented among Bar-B-Q Plaza's customers (affinity index 78), while men are also overrepresented (affinity index 120). Gen X (affinity index 112) and Gen Z (affinity index 120) are overrepresented, while Gen Y (affinity index 98) is slightly underrepresented. This suggests that Bar-B-Q Plaza resonates more strongly with Gen X and Gen Z consumers.