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Managing Partner, Global Business Development
See what factors influence Bar-B-Q Plaza performance in the Thailand and how they change over time
See what factors influence Bar-B-Q Plaza performance in the Thailand and how they change over time
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Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Bar-B-Q Plaza' competitors in the Thailand
An analysis of Bar-B-Q Plaza' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bar-B-Q Plaza is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, vital for strategic decision-making.
Bar-B-Q Plaza holds a leading market performance percentile of 99 in Thailand's Cafe & Restaurants industry, placing it in the top 1% of brands. This indicates a strong market presence and high customer preference compared to its peers like Sarnies, สามก๊กสุกี้ต้นตำรับ-สาขาลาดพร้าว101, COUCOU (All Day Dining) สาขา The Flavorhood, NORTHLANDTEA's Home, The Neighbors Cafe, and Tandoori Night's Restaurant, which share the same high percentile.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and growth.
Bar-B-Q Plaza's overall CSAT is 71%, a decrease of 3.6 percentage points year-over-year. Chon Buri Province shows a CSAT of 74% with a significant decrease of 9.9 percentage points, while Samut Prakan Province has a CSAT of 73% with a slight increase of 0.5 percentage points. Monitoring these regional variations is crucial for tailored improvements.
Average check indicates spending per customer, influencing overall revenue and profitability. Tracking trends is crucial.
The overall average check for Bar-B-Q Plaza is 533.5 THB, a decrease of 5.2% year-over-year. Samut Prakan Province shows an average check of 489.5 THB with no growth, while Nonthaburi Province has an average check of 458.3 THB, also with no growth. Monitoring regional variations can inform pricing strategies.
Outlet count indicates brand reach and market penetration, key for expansion and accessibility.
Bar-B-Q Plaza's outlet distribution varies across provinces. Nonthaburi Province leads with 16 outlets, followed by Samut Prakan Province with 12. Chon Buri, Pathum Thani, and Nakhon Pathom Provinces have 6, 5, and 5 outlets respectively. This data highlights key areas for potential expansion or consolidation.
Competitor analysis reveals market dynamics and identifies opportunities for differentiation and gaining competitive edge.
The top competitors for Bar-B-Q Plaza, based on cross-visitation, are Starbucks (12.24%), MK Restaurant (11.81%), Café Amazon (11.81%), Swensen's (8.86%), and Sushiro (8.44%). This indicates a shared customer base, highlighting the need to differentiate and attract customers from these competing brands.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation for optimal service.
Bar-B-Q Plaza experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 6:00 PM (55.27). Traffic is minimal between midnight and 9:00 AM. Resource allocation and staffing should align with these peak hours for optimal customer service.
Understanding consumer segments enables targeted marketing and product development for increased engagement and sales.
Bar-B-Q Plaza's customer base shows an over-representation of women (Affinity Index 87) and under-representation of men (Affinity Index 109). Among generations, Gen X is highly engaged (Affinity Index 120), while Gen Y (Affinity Index 93) is less so. Gen Z shows solid engagement (Affinity Index 110). This suggests marketing efforts should cater to Gen X and women.