Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence BackWerk performance in the Netherlands and how they change over time
See what factors influence BackWerk performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BackWerk' competitors in the Netherlands
An analysis of BackWerk' competitors in the Netherlands
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BackWerk is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
BackWerk's market performance in the Netherlands is at the 99th percentile, indicating a leading position. This means it captures a large share of customer traffic, showing strong market preference and competitive advantage. Performance peers include Vlaamsch Broodhuys, Renato's, Harbii döner, The Burger Room, La Casona and Pizza Project.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, impacting loyalty and brand reputation. Higher CSAT often leads to repeat business.
BackWerk's overall customer satisfaction in the Netherlands is 70%, a decrease of 4.6 percentage points year-over-year. This indicates a need to investigate and address factors impacting customer happiness to prevent further decline and maintain a positive brand perception.
Average check (avgCheck) reflects the typical spending per customer, crucial for revenue analysis. Increasing the average check enhances profitability.
BackWerk's average check in the Netherlands is 9.4 EUR, an increase of 8.2% year-over-year. This suggests customers are spending more per visit, positively impacting revenue. The average check demonstrates the sales of goods by visitors.
The number of outlets indicates brand reach and market presence. More outlets can mean greater convenience and accessibility for customers.
BackWerk has 47 outlets in the Netherlands. This reflects the brand's established physical presence. The value indicates the current number of working BackWerk locations.
Analyzing competitors reveals market dynamics and customer preferences. It helps identify direct rivals and understand shared customer base.
BackWerk's top competitors in the Netherlands, based on cross-visitation, are McDonald's (13.54%), KFC (6.25%), Bakker Bart (5.21%), Domino's Pizza (3.12%), and Burger King (3.12%). This indicates that customers who visit BackWerk also frequent these establishments.
Understanding traffic workload by hour reveals peak times and helps optimize staffing and resource allocation. Efficient workload management boosts customer experience.
BackWerk experiences peak traffic workload between 12:00 and 13:00 (57.11% and 58.05% respectively), with a significant increase starting around 9:00, indicating morning and lunchtime rushes. This data indicates the distribution of visits during the day.
Analyzing consumer segments helps tailor marketing and product offerings. Understanding gender and generation affinity maximizes campaign effectiveness.
BackWerk's customer base shows a high affinity towards women (98% affinity index) and men (101% affinity index). The brand also has a high affinity with Gen Y (105% affinity index). The consumer base consists from different generations.