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See what factors influence Backhaus Bickert GmbH & Co. KG performance in the Germany and how they change over time
See what factors influence Backhaus Bickert GmbH & Co. KG performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Backhaus Bickert GmbH & Co. KG' competitors in the Germany
An analysis of Backhaus Bickert GmbH & Co. KG' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Backhaus Bickert GmbH & Co. KG is in the top 3% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile indicates Backhaus Bickert's share of foot traffic, revealing its competitive strength and customer preference.
Backhaus Bickert GmbH & Co. KG's Market Performance is at the 97th percentile, indicating a leading position. This reflects strong customer preference. Performance peers in the same percentile range include Sauziner Dorfkrug, Cafe Pizzeria Allegretto, da Salvatore, Sepideh Restaurant, Bitburger Wirtshaus, and Supra Berlin.
Customer satisfaction (CSAT) reflects brand perception. Tracking changes helps identify areas for improvement and gauge the impact of implemented strategies.
Overall customer satisfaction for Backhaus Bickert GmbH & Co. KG is 57%, a decrease of 17.2 percentage points year-over-year. Bavaria shows higher CSAT (70%) compared to Hesse (43%). Declining CSAT trend requires attention, particularly in Hesse.
Average check reveals customer spending habits, reflecting menu pricing effectiveness and customer purchase behavior, crucial for revenue management.
The overall average check for Backhaus Bickert GmbH & Co. KG is 7.9 EUR, an increase of 8.2% year-over-year. Bavaria has a higher average check (9.3 EUR) compared to Hesse (6.8 EUR). The upward trend suggests successful pricing or increased order value.
Outlet count indicates market presence and expansion. Tracking locations across regions highlights strategic growth and market penetration efforts.
Backhaus Bickert GmbH & Co. KG has 29 outlets in Bavaria and 17 in Hesse. Bavaria represents the strongest presence. This difference in outlet count reflects regional market strategy.
Analyzing competitors reveals market dynamics and consumer preferences. Cross-visitation helps understand competitive overlap and identify potential partnerships.
Top competitors for Backhaus Bickert GmbH & Co. KG based on cross-visitation are McDonald's (17.02%), Burger King (8.51%), Ristorante Pizzeria Da Pino Billardcenter Karlstein am Main (4.26%), Schäfer Dein Bäcker GmbH (4.26%), and Beer Garden (4.26%). McDonald's shows significant competitive overlap.
Traffic workload distribution identifies peak hours, enabling staffing and resource allocation for optimal customer service and operational efficiency.
Traffic workload for Backhaus Bickert GmbH & Co. KG peaks between 9:00 AM and 11:00 AM, reaching around 50%. The lowest traffic is between 8:00 PM and 6:00 AM. Staffing should align with these peak hours to ensure service quality.
Understanding consumer segments allows for tailored marketing. Gender and generation analysis informs targeted messaging and product development strategies for engagement.
Women are overrepresented (76%) and men (114%). Gen X consumers show higher affinity (159%), Gen Y (76%), Gen Z (160%) also show higher affinity. Marketing strategies can be tailored towards these segments based on affinity.