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Managing Partner, Global Business Development
See what factors influence Bäckerei & Konditorei Hamma performance in the Germany and how they change over time
See what factors influence Bäckerei & Konditorei Hamma performance in the Germany and how they change over time
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Available by subscription
An analysis of Bäckerei & Konditorei Hamma' competitors in the Germany
An analysis of Bäckerei & Konditorei Hamma' competitors in the Germany
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Bäckerei & Konditorei Hamma is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength and customer preference, reflecting its share of foot traffic in the industry.
Bäckerei & Konditorei Hamma's Market Performance is at the 99th percentile, indicating a leading position. This shows a strong market presence relative to peers like Rischart, MUNDFEIN Pizzawerkstatt, Katik, Barbarossa Bäckerei GmbH & Co. KG, Nespresso and Schnitzery. Such a high percentile reflects significant customer preference and competitive strength.
Customer Satisfaction measures how happy customers are with your brand, driving loyalty, positive reviews, and repeat business.
Customer Satisfaction for Bäckerei & Konditorei Hamma is at 76%, up 11 percentage points year-over-year. This indicates improved customer sentiment. Satisfaction is higher in Baden-Württemberg (79%) than in Bavaria (71%). The CSAT dynamic data shows fluctuations between May and July 2025, with values ranging from 62.42 to 81.72.
Average Check reflects the average amount customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
The overall Average Check for Bäckerei & Konditorei Hamma is 11.70 EUR, a 43.2% increase year-over-year, suggesting higher spending per customer. The Average Check in Baden-Württemberg is 13.40 EUR, while in Bavaria it is 7.80 EUR. Average check values fluctuated between May and July 2025, with values ranging from 7.63 EUR to 15.20 EUR.
Competitor analysis identifies key rivals and customer overlap, informing strategies to differentiate and capture market share.
The top competitors for Bäckerei & Konditorei Hamma are McDonald's (8.78% cross-visitation), Burger King (5.37%), Subway (3.41%), by Rino (1.95%), and Bäckerei Schwarz GmbH & Co. KG (1.95%). This indicates that a percentage of Hamma's customers also visit these fast-food chains and other bakeries.
Consumer Segments (Gender and Generation) inform targeted marketing, improving engagement and ROI by understanding unique preferences.
Bäckerei & Konditorei Hamma's customer base shows a high affinity for women (93) and a very high affinity for men (104). Among generations, Gen X is overrepresented (140), while Gen Y is underrepresented (77) and Gen Z shows a slightly affinity (109). This data informs tailored marketing and product strategies.