Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bäcker Thonke performance in the Germany and how they change over time
See what factors influence Bäcker Thonke performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bäcker Thonke' competitors in the Germany
An analysis of Bäcker Thonke' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bäcker Thonke is in the lower 43% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bäcker Thonke's Market Performance is at the 43rd percentile, indicating a below average market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Bäckerei & Konditorei Raisch, Shiso Burger, Der Kalchreuther Bäcker, Indian Palace, Black Coffee, and Beit Halab.
Customer Satisfaction reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Bäcker Thonke's overall customer satisfaction (CSAT) is 79%, a decrease of 3.3 percentage points year-over-year. Saxony-Anhalt shows high CSAT at 91% with a 9.5 percentage point increase, while Brandenburg has a CSAT of 77% with a 5.8 percentage point decrease. This suggests varying customer experiences across different states.
Average Check indicates how much customers spend per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
Bäcker Thonke's overall average check is 8.9 EUR, a 32.1% increase year-over-year. Brandenburg has an average check of 9.3 EUR, while Saxony-Anhalt's is 6.7 EUR. The increase suggests customers are spending more per visit, potentially due to price adjustments or increased order sizes.
Number of Outlets indicates brand reach and market presence. A larger outlet network can lead to greater brand visibility and accessibility for customers.
Bäcker Thonke has 51 outlets in Brandenburg and 8 in Saxony-Anhalt. This shows a stronger presence in Brandenburg, indicating a more established market or strategic focus in that region compared to Saxony-Anhalt.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation.
Bäcker Thonke's top competitors based on customer cross-visitation are McDonald's (10), Burger King (6), Junge Die Bäckerei. (5), PETER PANE Burgergrill & Bar (2), and NORDSEE (2). This indicates that customers who visit Bäcker Thonke also frequent these fast-food and bakery chains.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand effectively.
Bäcker Thonke experiences peak traffic between 7 AM and 4 PM, with the highest workload around 10 AM (59.19%). Traffic is minimal between 8 PM and 4 AM. This data helps optimize staffing and operations to match customer flow.
Consumer segments help tailor marketing, improving engagement. Understanding gender and generation affinities allows for targeted messaging and product development.
Bäcker Thonke's customer base shows a high affinity for women (93) and men (104). Among generations, Gen X is overrepresented (104), while Gen Y (77) and Gen Z (61) are underrepresented. This suggests a stronger appeal to Gen X compared to younger demographics.