Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bäcker Thonke performance in the Germany and how they change over time
See what factors influence Bäcker Thonke performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bäcker Thonke' competitors in the Germany
An analysis of Bäcker Thonke' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bäcker Thonke is in the top 1% of brands
Sample of brands in the same percentile
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bäcker Thonke's Market Performance in Cafe & Restaurants industry in Germany is leading (99th percentile). This means Bäcker Thonke captures a significant portion of customer visits compared to its peers. Performance peers include Zenner, masons Restaurant, Bäcker Bachmeier, Süss Dealer, Voigt Bäckerei & Konditorei, and Cappuccino Grand Café - Mitte.
Customer satisfaction (CSAT) indicates how well a brand meets customer expectations, influencing loyalty and positive recommendations.
Bäcker Thonke's overall customer satisfaction is 78%, down by 4.6 percentage points year-over-year. Saxony-Anhalt shows high satisfaction (90%, up 10pp), while Brandenburg shows 76% (down 7.4pp). CSAT trended from 76.86% in May to 78.81% in July 2025.
Average check reveals customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior.
The overall average check for Bäcker Thonke is 8.90 EUR, up 31.5% year-over-year. Brandenburg leads with 9.30 EUR, while Saxony-Anhalt shows 6.50 EUR. The average check fluctuated from 7.86 EUR in May to 5.32 EUR in July 2025, peaking at 13.28 EUR in June.
Outlet count indicates brand reach and expansion, showing market coverage and accessibility to customers.
Bäcker Thonke has 47 outlets in Brandenburg and 8 in Saxony-Anhalt. Brandenburg represents the largest portion of the brand's physical presence.
Competitor analysis identifies key players vying for the same customers, informing competitive strategies and differentiation efforts.
Top competitors for Bäcker Thonke based on customer cross-visitation are McDonald's (9.95%), Burger King (5.97%), Junge Die Bäckerei. (4.98%), Casa Toro Negro (1.99%), and PETER PANE Burgergrill & Bar (1.99%). This shows the fast-food segment overlaps with Bäcker Thonke's customer base.
Traffic workload distribution highlights peak hours, enabling optimal staffing and resource allocation for enhanced customer experience.
Bäcker Thonke experiences peak traffic between 7 AM and 4 PM, with the highest workload around 10 AM (58.73%). Minimal activity occurs between 8 PM and 4 AM.
Understanding consumer segments is strategically important to inform targeted marketing and positioning strategies.
Women show high affinity (95%) for Bäcker Thonke, while Men show 103%. Gen X is overrepresented (104%), while Gen Y (77%) and Gen Z (61%) are underrepresented among Bäcker Thonke's consumers.
Cafés & Restaurants